FullStory Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
FullStory uses custom pricing — contact their sales team for a quote.
FullStory uses custom pricing as of March 2026 with 4 plans available. Contact FullStory directly for a personalized quote. Plan: Free (free). Enterprise pricing is available on request. The median contract is $27,500/year based on 411 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
FullStory offers 4 pricing tiers: Free, Business, Advanced, Enterprise. The Business plan is growing businesses.
Compared to other session replay & heatmaps software, FullStory is positioned at the budget-friendly price point.
- Median contract: $27,500/yr from 411 purchases
- Average negotiated discount: 19%
- 5 documented hidden costs beyond list price
- Contracts auto-renew — 90 days before renewal
How much does FullStory cost?
FullStory Pricing Overview
FullStory uses custom pricing — contact their sales team for a quote. The Free plan is free and is best for individuals and small teams. The Business plan requires contacting sales for a custom quote and is designed for growing businesses. The Advanced plan requires contacting sales for a custom quote and is designed for mid-size companies. The Enterprise plan requires contacting sales for a custom quote and is designed for large organizations.
FullStory contracts auto-renew, with a 1 year minimum commitment, requiring 90 days before renewal notice to cancel.
The median FullStory customer pays $27,500/year based on 411 verified purchases, with an average 19% discount available through negotiation.
There are at least 5 documented hidden costs beyond FullStory's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026.
FullStory pricing starts with a Free plan offering 1,000 sessions per month. Paid plans—Business, Advanced, and Enterprise—use custom pricing based on monthly session volume and user seats. Market data from 411 purchases shows a median annual cost of $27,500, though enterprise deployments can exceed $100,000. FullStory does not publish pricing publicly; contact sales for a quote tailored to your session volume and retention needs.
How FullStory Pricing Compares
Compare FullStory pricing against top alternatives in Session Replay & Heatmaps.
All FullStory Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | Free | Individuals and small teams |
| Business | Contact Sales | Contact Sales | Growing businesses |
| Advanced | Contact Sales | Contact Sales | Mid-size companies |
| Enterprise | Contact Sales | Contact Sales | Large organizations |
View all features by plan
Free
- 30,000 sessions/month
- 12 months data retention
- Session Replay
- Basic analytics
- Up to 10 users
Business
- Custom sessions
- Extended retention
- Advanced analytics
Advanced
- Higher volumes
- Advanced features
- Priority support
Enterprise
- Custom volumes
- Custom retention
- Dedicated support
- Advanced integrations
Compare FullStory vs Alternatives
Before committing to FullStory, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for FullStory
The median FullStory buyer pays $27,500/year based on 411 verified purchase transactions, with an average 19% savings through negotiation.
with negotiation
FullStory Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Small team using FullStory for product analytics and session replay. Free tier likely insufficient. Business plan with ~500k sessions/month, 10 seats.
Product and support teams using FullStory for UX optimization and customer issue resolution. Advanced plan with 2-3M sessions/month, 30 seats, 90-day replay retention.
Large organization with Enterprise plan, 10M+ sessions/month, 75+ seats, extended replay retention, premium support. Includes implementation services.
Extrapolated from Vendr median ($27,500) scaled down for smaller scope, informed by Reddit discussions of seed-stage pricing concerns
How FullStory Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| FullStory | Custom | Custom |
| Hotjar | Free | $49/month |
| LogRocket | Free | $295/month |
| Lucky Orange | Free | $899/month |
| Mouseflow | Free | $319/month |
FullStory Contract Terms
FullStory contracts auto-renew. Changes require 90 days before renewal. These terms are sourced from verified buyer experiences.
Possible to downgrade plans (e.g., Enterprise to Advanced/Business) or reduce sessions/seats, though pricing flexibility varies. One buyer downgraded from 50 to 30 seats and from Enterprise to Business while securing discounts.
How to Negotiate FullStory Pricing
FullStory contracts are negotiable — buyers save an average of 19% off list price. These 12 tactics are sourced from real buyer experiences and procurement specialists.
FullStory will heavily discount when you're actively evaluating Heap. Mention you're comparing alternatives and specifically name Heap to unlock better pricing. Sales reps are motivated to prevent defection to this direct competitor.
Vendr: 'Supplier will heavily discount pricing when leveraging competition with Heap'Budget limitations are effective leverage at renewal. Multiple Vendr buyers successfully waived 7% uplifts or secured flat renewals by stating the uplift doesn't fit their budget. Be specific about your budget ceiling.
Vendr: 'Reps will push 7% uplift but you can get it waived at renewal by leveraging budget constraints' and multiple examples of successful budget-based negotiationsFullStory offers discounts for early commitment. Sign 60-90 days before your renewal date to unlock concessions. One buyer got a 5% uplift cap added in exchange for quick turnaround before deadline.
Vendr: 'We were able to get a 5% uplift cap upon renewal added to the contract in exchange for a quick turnaround time on signature (prior to renewal deadline)'FullStory will offer significant discounts (20%+ off list) for 2-3 year commitments. One buyer secured a 'large discount' on a 2-year renewal by combining budget constraints with multi-year willingness. Best for stable, growing usage.
Vendr: 'We were able to secure a large discount on a 2 year renewal by citing budget limitations and competition early on in conversation'FullStory includes 90-day auto-renewal by default. Push to remove this entirely to maintain leverage at next renewal. Multiple Vendr buyers successfully removed auto-renewal without giving up other concessions.
Vendr: 'We were able to waive the 7% uplift for a flat renewal this year, removed auto renew, and got a 3% uplift cap added for future renewals'Ask for detailed usage reports on sessions consumed vs. allocated. Many buyers are over-provisioned. Vendr example: one buyer reduced scope by 25% while maintaining legacy pricing after reviewing usage data.
Vendr: 'By requesting and reviewing usage data, as well as sharing internal budget constraints, we were able to waive the 7% uplift and reduce scope by 25%'Sign at quarter-end or fiscal year-end for better pricing. One buyer secured discounts on both enterprise package and implementation by signing before end of quarter. Sales reps have quota pressure during these windows.
Vendr: 'We secured a decent discount off enterprise package and significant discount off implementation by being willing to sign ahead of the end of the quarter'If you can't avoid an uplift entirely, cap it at 3-5% maximum for the contract term. This prevents runaway cost increases over multi-year relationships. Several Vendr buyers secured 3-5% caps.
Vendr: 'We were able to waive the 7% uplift for a flat renewal this year, removed auto renew, and got a 3% uplift cap added for future renewals'Standard payment terms are Net 30, but FullStory will extend to Net 60 or Net 90 to close deals. One buyer got Net 90 quarterly payments approved alongside other concessions. Improves cash flow without reducing price.
Vendr: 'We managed to get Net 60 Quarterly payments approved as well as getting auto-renewal removed' and 'We were able to acquire Net90 terms'If you're a growing company, show your expansion roadmap. FullStory will discount heavily upfront if you can demonstrate you'll grow into higher tiers. One buyer leveraged '264% growth' to secure significant savings.
Vendr: 'We were able to save a significant % on our contract upgrade by leveraging economies of scale (264% growth) and an early renewal'Annual session allocations cost more than monthly allocations, though they offer more flexibility. If your usage is predictable, negotiate monthly allocation model to reduce costs. Vendr notes annual comes 'at a premium.'
Vendr: 'Annual allocation comes at a premium due to how they pay for allocations internally. You may find greater cost savings on a monthly allocation model'If you've had support tickets or service complications, use them as leverage at renewal. One buyer got uplift waived plus 500k extra sessions and 10 seats added free due to 'outstanding support tickets and complications.'
Vendr: 'FullStory was willing to offer an almost flat renewal, waive the 7% uplift, and add a 500k session and 10 additional user seats upon renewal due to outstanding support tickets and complications with their services'FullStory Pricing FAQ
01 How much does FullStory cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does FullStory have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of FullStory?
Key features include the items listed in the pricing tiers above.
04 Is FullStory worth the price?
Value depends on your specific needs and use case. Compare features across plans.
05 What is FullStory's pricing based on?
FullStory pricing is based on two primary metrics: monthly session volume (number of user sessions recorded) and number of user seats (team members with access). Replay retention duration also significantly affects cost—longer replay storage costs more than analytics-only retention. Annual session allocations cost more than monthly allocations, though they offer more flexibility.
06 Does FullStory pricing increase at renewal?
Yes, FullStory standard contracts include a 7% annual price increase at renewal. However, this uplift is negotiable. Many buyers successfully waive the uplift entirely or cap it at 3-5% by citing budget constraints, signing early, or leveraging competition. Without active negotiation, expect automatic year-over-year cost increases.
07 How does FullStory pricing compare to alternatives like Heap or Amplitude?
FullStory is generally more expensive than pure analytics tools because it combines product analytics with session replay and heatmaps. Reddit users describe it as 'extremely expensive' and 'too high' compared to Mixpanel/Amplitude. However, FullStory will heavily discount when you're evaluating Heap specifically. For budget-conscious teams, alternatives like Hotjar, UXWizz, or Microsoft Clarity may offer better value for session recording alone.
08 What happens if I exceed my session limit?
Users report that sessions can run out before quota is reached, and adding more sessions is expensive. The exact overage pricing isn't public, but users describe it as prohibitively costly ('We'd like to get more sessions but it's too much $$$'). Review your usage data regularly and negotiate session allocations upfront to avoid surprise overage charges.
09 Can I negotiate FullStory pricing?
Yes, FullStory pricing is highly negotiable. Buyers save 19% on average (per Vendr data from 411 purchases). Effective tactics include: citing budget constraints, leveraging competition with Heap, signing early or at quarter-end, committing to multi-year contracts, and reviewing usage data to rightsize your plan. The 7% annual uplift is almost always waivable with pushback.
10 Are there implementation fees on top of the license cost?
Yes, FullStory charges separately for implementation and onboarding services. These fees are substantial enough that buyers specifically negotiate discounts on them. One buyer secured 'significant discount off implementation' alongside their license discount. Budget $5,000-$25,000 for implementation depending on complexity.
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