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EntrepreneursCustomBusinesses & EnterprisesCustomAI-Powered Digital Intelligence, Built For YouCustom
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All SimilarWeb Plans & Pricing

Plan Monthly Annual Best For
Entrepreneurs
Businesses & Enterprises
AI-Powered Digital Intelligence, Built For You
Competitive Intel Suite
Demand Analysis AI Agent
Strategic SEO Suite
SEO Strategy AI Agent
Ads Intel Suite
Gen AI Intel Suite
AI Studio
Custom Data Feeds
Similarweb API
View all features by plan (compare side-by-side)

Entrepreneurs

Businesses & Enterprises

AI-Powered Digital Intelligence, Built For You

Competitive Intel Suite

Demand Analysis AI Agent

Strategic SEO Suite

SEO Strategy AI Agent

Ads Intel Suite

Gen AI Intel Suite

AI Studio

Custom Data Feeds

Similarweb API

Request SimilarWeb Pricing
Compare SimilarWeb with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Quick Answer
Last verified:
High confidence

SimilarWeb uses custom pricing as of July 2026 with 12 plans available. Contact SimilarWeb directly for a personalized quote. The median contract is $107,200/year based on 4 third-party buyer reports.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

SimilarWeb offers 12 pricing tiers: Entrepreneurs, Businesses & Enterprises, AI-Powered Digital Intelligence, Built For You, Competitive Intel Suite, Demand Analysis AI Agent, Strategic SEO Suite, SEO Strategy AI Agent, Ads Intel Suite, Gen AI Intel Suite, AI Studio, Custom Data Feeds, Similarweb API.

Compared to other seo tools software, SimilarWeb is positioned at the budget-friendly price point.

  • Median contract: $107,200/yr from 4 buyer reports Directional
  • 7 documented hidden costs beyond list price
  • G2 rating: 4.4 out of 5 from 1,601 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does SimilarWeb cost?

SimilarWeb uses custom pricing across 12 plans. Contact SimilarWeb directly for a personalized quote. Plans include Entrepreneurs (custom pricing), Businesses & Enterprises (custom pricing), AI-Powered Digital Intelligence, Built For You (custom pricing), Competitive Intel Suite (custom pricing), Demand Analysis AI Agent (custom pricing), Strategic SEO Suite (custom pricing), SEO Strategy AI Agent (custom pricing), Ads Intel Suite (custom pricing), Gen AI Intel Suite (custom pricing), AI Studio (custom pricing), Custom Data Feeds (custom pricing), Similarweb API (custom pricing).

SimilarWeb Pricing Overview

SimilarWeb uses custom pricing — contact their sales team for a quote. The Entrepreneurs plan requires contacting sales for a custom quote. The Businesses & Enterprises plan requires contacting sales for a custom quote. The AI-Powered Digital Intelligence, Built For You plan requires contacting sales for a custom quote. The Competitive Intel Suite plan requires contacting sales for a custom quote. The Demand Analysis AI Agent plan requires contacting sales for a custom quote. The Strategic SEO Suite plan requires contacting sales for a custom quote. The SEO Strategy AI Agent plan requires contacting sales for a custom quote. The Ads Intel Suite plan requires contacting sales for a custom quote. The Gen AI Intel Suite plan requires contacting sales for a custom quote. The AI Studio plan requires contacting sales for a custom quote. The Custom Data Feeds plan requires contacting sales for a custom quote. The Similarweb API plan requires contacting sales for a custom quote.

SimilarWeb with a twelve months minimum commitment.

The median SimilarWeb customer pays $107,200/year based on 4 verified purchases.

There are at least 7 documented hidden costs beyond SimilarWeb's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 17, 2026 from 1 independent source.

Request SimilarWeb Pricing

SimilarWeb offers a range of solutions including Entrepreneurs, Businesses & Enterprises, and various specialized suites like Competitive Intel Suite and Strategic SEO Suite. Pricing is custom for all listed plans.

The available plans are tailored to different needs, from individual entrepreneurs to large businesses and enterprises.

How SimilarWeb Pricing Compares

Compare SimilarWeb pricing against top alternatives in SEO Tools.

AgencyAnalytics $44.25-$349/month View pricing → DataForSEO $0.0006-$0.002/per query View pricing → Mangools $61-$141/month View pricing →

Compare SimilarWeb vs Alternatives

Before committing to SimilarWeb, compare pricing with these 3 alternatives in the same category.

VSAgencyAnalytics
From $44.25/month

Solo freelancers or consultants managing up to 5 clients

Compare pricing
VSDataForSEO
From $0.0006/per query

Lowest-cost Google Organic SERP API queries when asynchronous queue delivery is acceptable

Compare pricing
VSMangools
From $61/month

Solopreneurs, freelance SEOs and marketers

Compare pricing

All SimilarWeb alternatives & migration guides

What Companies Actually Pay for SimilarWeb

The median SimilarWeb buyer pays $107,200/year based on 4 verified purchase transactions.

What companies actually pay $107,200/yr Median across 4 third-party buyer reports Directional
Review scores
TrustRadius 9.1out of 10 (218)
G2 4.4out of 5 (1,601)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Data inaccuracy, particularly when analyzing smaller or niche websites.Limited features, especially concerning data export and insights for smaller websites.Platform limitations.Pricing is also noted as a significant consideration.
Source: aggregated from 4 third-party buyer reports for this quote-only vendor. Indicative market pricing — not official vendor pricing or contract-grade data.

How SimilarWeb Pricing Compares

Software Starting Price Top Price
SimilarWeb Custom Custom
AgencyAnalytics $44.25/month $349/month
DataForSEO $0.0006/per query $0.002/per query
Mangools $61/month $141/month
Moz Pro $39/month $239/month
Screaming Frog Free $225/month

Browse all SEO Tools pricing →

7 SimilarWeb Hidden Costs Beyond the List Price

Beyond the listed price, SimilarWeb has at least 7 documented hidden costs that can significantly increase total cost of ownership.

Watch for 7 hidden costs
  • Add-on Intelligence Modules $20,000 to over $60,000 per module per year
    high 1 source
    industry "Add-on Intelligence Modules: Integrating additional intelligence modules, such as Sales, Stock, or App Intelligence, can significantly increase the annual cost, ranging from $20,000 to over $60,000 per module per year."
  • API Overage Fees
    medium 1 source
    industry "API Overage Fees: Exceeding contracted API call limits can incur additional fees, so clarifying these rates before signing is crucial."
  • Mid-Contract Seat Additions 10% to 20% more per seat
    medium 1 source
    industry "Mid-Contract Seat Additions: Adding user seats during an active contract typically costs 10% to 20% more per seat than the original negotiated rate."
  • Onboarding and Training $2,000 to $10,000
    medium 1 source
    industry "Onboarding and Training: Depending on the scope, initial onboarding and training services can add an extra $2,000 to $10,000 to the overall cost."
  • Monthly Billing Premium 20-25% premium
    medium 1 source
    industry "Monthly Billing Premium: Opting for monthly billing instead of an annual plan incurs a 20-25% premium."
  • Separate Product Lines
    high 1 source
    industry "Needing more than one product can substantially multiply overall expenses."
  • Historical Data Access from $200 per month to over $1,000 per month
    high 1 source
    industry "Obtaining more extensive historical data can significantly increase costs, with some reports indicating a jump from $200 per month for three months of data to over $1,000 per month for more."
Tip

Ask your SimilarWeb sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 9 source citations total.

SimilarWeb Contract Terms

SimilarWeb contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Minimum Commitment twelve months
Based on 1 verified source

SimilarWeb Pricing FAQ

01 Does SimilarWeb offer a free plan?

SimilarWeb does not have a free plan.

02 What are the available pricing tiers for SimilarWeb?

SimilarWeb offers tiers named Entrepreneurs, Businesses & Enterprises, AI-Powered Digital Intelligence, Built For You, Competitive Intel Suite, Demand Analysis AI Agent, Strategic SEO Suite, SEO Strategy AI Agent, Ads Intel Suite, Gen AI Intel Suite, AI Studio, Custom Data Feeds, and Similarweb API.

03 Is pricing available upfront?

All listed plans for SimilarWeb have custom pricing.

Is this pricing incorrect? — we'll verify and update it.