Apollo Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Apollo costs Free to $119 per user/month as of April 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, Apollo offers a forever free plan as of April 2026. The free tier includes 6 features with limits on credits and sequences. Paid plans start at $49/user/month (Basic). Pricing verified from 3 sources by CostBench.
Apollo's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 900 credits/year (granted monthly)
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
What's NOT Included (Paid Only)
- 30,000 credits/year (granted upfront)
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| credits | 900/year | Unlimited/Higher |
| sequences | 2 | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like 30,000 credits/year (granted upfront) or AI Assistant
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Apollo branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Basic Plan Comparison
| Free $0 | Basic $49/user/month | |
|---|---|---|
| Features | 6 included | 13+ included |
| Support | Community/Email | Priority Support |
| Branding | Apollo branding | Your branding |
| Best For | Individual prospecting | Sales teams scaling outreach |
Frequently Asked Questions
01 Is Apollo free?
Yes, Apollo offers a forever free plan with 6 core features included. However, there are limits on credits, sequences that may require upgrading.
02 What's included in Apollo's free plan?
Apollo's free plan includes: 900 credits/year (granted monthly), AI Assistant (5 chat limit), AI Research, 2 Sequences, Prospecting, Gmail & Salesforce Extensions, and 1 more features. Key limits include credits: 900/year, sequences: 2.
03 What's NOT included in Apollo's free plan?
The free plan excludes: 30,000 credits/year (granted upfront), AI Assistant, AI Research & AI Lead Scoring, Unlimited Sequences, Deliverability Suite & Email Warmup. You'll also have Apollo branding and limited support options.
04 When should I upgrade from Apollo's free plan?
Consider upgrading when: you hit user or storage limits, need features like 30,000 credits/year (granted upfront) or AI Assistant, require premium support, or want to remove branding. The cheapest paid plan starts at $49/user/month.
05 Is Apollo's free plan really free forever?
Yes, Apollo's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.