Quick Answer
Last verified:

G2 pricing varies by team size and features, ranging from $299 to $1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: February 2026 | Sources: 10 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Review Growth add-on ($18,000/year) is essential for proactive review collection - Core alone doesn't include this

2

Buyer Intent data ($40,000-$50,000/year) is separate and can double or triple total costs

3

Typical total cost for Core + Review Growth = $28,000/year minimum

4

Negotiation is critical: 50% of buyers achieve 38%+ discounts (Vendr data)

5

Top quartile negotiators save 43-49%, paying just $7,635-$8,505/year for Core

6

Multiple products require separate or upgraded enterprise plans

7

Additional costs for premium badges and sponsored placements

8

Training and onboarding costs for teams

9

Integration setup costs with CRM and marketing automation tools

10

Annual contracts are standard with auto-renewal

Example: True Cost for 25 Users

License (25 × $649.5 × 12) $194,850/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$38,970/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $317,275–$371,760
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with G2?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does G2 charge for implementation?

G2 doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does G2 support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with G2?

Most G2 plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with G2?

Many features marketed as part of G2 are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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