Quick Answer
Last verified:

Pendo pricing varies by team size and features, ranging from $7K to $133K per per year (varies by MAU) in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Pendo offers 5 pricing tiers: Free, Base, Core, Pulse, Ultimate. Standard paid plans include Free at $0/per month, Base at $0/per month, Core at $0/per month. The Base plan is general users and teams.

Compared to other product analytics software, Pendo is positioned at the premium price point.

Last verified: January 2026 | Sources: 0 pricing pages and reviews

All Pendo Plans & Pricing

Plan Monthly Annual Best For
Free Free Free 0 General users and teams
Base Free Free 0 General users and teams
Core Free Free 0 General users and teams
Pulse Free Free 0 General users and teams
Ultimate Free Free 0 General users and teams
View all features by plan

Free

  • Core features

Base

  • Core features

Core

  • Core features

Pulse

  • Core features

Ultimate

  • Core features

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Hidden Costs to Budget For

Watch for 8 hidden costs
  • Pendo Listen (feedback features) costs 20-30% extra on top of base plan
  • Session recording may cost extra depending on plan tier
  • Multiple integrations beyond 1 require higher tier or add-on fees
  • Implementation costs range from $5,000-$20,000 for SMBs, $50,000+ for enterprises
  • Onboarding and training fees can be substantial unless negotiated into contract
  • Annual price increases of 5-20% at renewal unless locked into multi-year contract
  • All plans require annual contracts, no monthly billing available
  • Advanced features like product discovery and data sync only in top-tier plans
Tip

Ask your Pendo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 Does Pendo publish its pricing?

No, Pendo does not publish public pricing. All pricing is custom and requires contacting their sales team for a quote based on your monthly active users (MAU) and feature requirements.

02 What is the minimum cost to start with Pendo?

Pendo offers a free plan for up to 500 MAU. Paid plans typically start around $7,000/year for the Base plan, though pricing varies significantly based on MAU volume and features needed.

03 How does Pendo's MAU pricing work?

Pendo charges based on monthly active users (MAU). As you add more MAUs, your total price increases but the cost per MAU decreases due to volume discounts. The exact pricing depends on your plan tier and contracted MAU limit.

04 Can I negotiate Pendo's pricing?

Yes, Pendo's pricing is highly negotiable. Discounts of 41-46% are possible, especially with multi-year commitments, end-of-quarter purchases, or volume commitments. Always negotiate implementation and training fees into your contract.

05 What are the main hidden costs with Pendo?

Major hidden costs include: Pendo Listen (feedback features) at 20-30% extra, implementation fees ($5,000-$50,000+), onboarding/training costs, additional integration fees, and automatic renewal price increases of 5-20% annually.

06 Does Pendo offer monthly billing?

No, Pendo only offers annual contracts. Multi-year commitments (2-3 years) are typically required to secure the lowest rates.