Virtuous Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Virtuous pricing varies by team size and features, ranging from $199 to $800 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Virtuous offers 3 pricing tiers: Starter, Growth, Enterprise. Standard paid plans include Starter at $199/undefined. The Growth plan is growing nonprofits ready to scale donor engagement.
Compared to other nonprofit crm software, Virtuous is positioned at the premium price point.
All Virtuous Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter | $199 / | $undefined | Small to medium nonprofits starting with responsive fundraising |
| Growth | Contact | Contact | Growing nonprofits ready to scale donor engagement |
| Enterprise | Contact | Contact | Large nonprofits with complex fundraising programs |
View all features by plan
Starter
- Core CRM functionality
- Donor management with demographics
- Email marketing tools
- Basic automation workflows
- Standard reporting
- Online giving forms
Growth
- Everything in Starter
- Advanced marketing automation
- Virtuous Insights analytics
- AI-driven donor predictions
- Multi-channel campaigns
- Custom integrations
- Dedicated support
Enterprise
- Everything in Growth
- Virtuous Volunteer module
- Advanced wealth screening
- Premium integrations
- Custom implementation
- Strategic account management
- Priority support
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Frequently Asked Questions
01 How much does Virtuous CRM cost?
Virtuous CRM starts at $199 per month, but pricing is customized based on your organization's size, needs, and required features. Contact Virtuous directly for a personalized quote that reflects your specific requirements.
02 Is there a free trial available?
Virtuous does not currently offer a free trial. However, you can request a demo to see the platform in action and determine if it's the right fit for your nonprofit before making a commitment.
03 What is responsive fundraising?
Responsive fundraising is Virtuous's approach to donor engagement that uses automation, personalization, and AI-driven insights to respond to donor behaviors and preferences in real-time, creating more meaningful connections and increasing giving.
04 What's included in the base subscription?
The base subscription includes the Virtuous CRM+ platform with donor management, marketing automation, email tools, and basic analytics. Additional modules like Virtuous Volunteer, Virtuous Insights (advanced analytics), and Virtuous Raise (online giving) may be available as add-ons.
05 Is Virtuous suitable for small nonprofits?
While Virtuous offers powerful features, smaller nonprofits or those with limited budgets may find the platform's complexity and cost to be barriers. The starting price of $199/month and additional costs for add-on features may be better suited for mid-sized to large organizations.
06 What kind of support is included?
Support levels vary by pricing tier. Higher tiers include dedicated account management and priority support. All customers receive access to Virtuous's knowledge base and standard support channels.