Quick Answer
Last verified:

Klaviyo pricing varies by team size and features, ranging from $0 to $150 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 5 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Contact-based pricing escalates quickly - 10,000 contacts costs $150/month, 50,000 contacts costs $720/month, 100,000 contacts costs $1,380/month

2

SMS credits deplete fast at $0.01-0.03 per message - a 10,000 subscriber SMS campaign costs $100-300 beyond included credits

3

International SMS costs 2-5x domestic rates - sending to UK costs $0.05/message, Australia $0.06/message

4

MMS messages cost 3x regular SMS - each MMS with images uses 3 credits instead of 1

5

Premium features like Klaviyo AI require higher-tier plans - predictive analytics locked to paid plans

6

Suppressed and unsubscribed contacts still count toward your contact limit and billing

7

Custom integrations and API calls may require developer resources or third-party connector fees

8

Migration from other platforms (Mailchimp, etc.) requires time investment or professional services

Example: True Cost for 25 Users

License (25 × $45 × 12) $13,500/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$2,700/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $45,250–$81,600
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Klaviyo?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Klaviyo charge for implementation?

Klaviyo doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Klaviyo support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Klaviyo?

Most Klaviyo plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Klaviyo?

Many features marketed as part of Klaviyo are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

Get a complete Klaviyo cost breakdown

We'll send you a detailed analysis including all hidden costs and negotiation tips.

No spam. Unsubscribe anytime.