Price checkPer User
Salesforce Starter$25/User/moMarketing Cloud Next Growth EditionCustomMarketing Cloud Next Advanced EditionCustom
See all 10 plans

All Attributes (Salesforce) Plans & Pricing

Plan Monthly Annual Best For
Salesforce Starter Not published Not specified
Marketing Cloud Next Growth Edition Custom Not specified
Marketing Cloud Next Advanced Edition Custom Not specified
Salesforce Personalization Custom Not specified
Marketing Intelligence Custom Not specified
Loyalty Management Custom Not specified
Account Engagement+ Custom Not specified
Engagement+ Custom Not specified
Intelligence+ Custom Not specified
Personalization+ Custom Not specified
View all features by plan (compare side-by-side)

Salesforce Starter

Marketing Cloud Next Growth Edition

Marketing Cloud Next Advanced Edition

Salesforce Personalization

Marketing Intelligence

Loyalty Management

Account Engagement+

Engagement+

Intelligence+

Personalization+

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Tier
Billing
Your projected cost$625per month · $25/seat × 25seats
Year 1 license$7.5K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Attributes (Salesforce)'s plans, annualized. Custom-priced tiers show a hatched bar.

Salesforce Starter$300/yr
Marketing Cloud Next Growth EditionCustom
Marketing Cloud Next Advanced EditionCustom
Salesforce PersonalizationCustom
Marketing IntelligenceCustom
Loyalty ManagementCustom
Account Engagement+Custom
Engagement+Custom
Intelligence+Custom
Personalization+Custom
Quick Answer
Last verified:
High confidence

Attributes (Salesforce) costs $25 to $20K per User/Month as of August 2026, with 10 plans available. Plan: Salesforce Starter at $25/User/Month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Attributes (Salesforce) offers 10 pricing tiers: Salesforce Starter, Marketing Cloud Next Growth Edition, Marketing Cloud Next Advanced Edition, Salesforce Personalization, Marketing Intelligence, Loyalty Management, Account Engagement+, Engagement+, Intelligence+, Personalization+. Paid plans include Salesforce Starter at $25/User/Month.

Compared to other marketing attribution software, Attributes (Salesforce) is positioned at the premium price point.

  • 23 documented hidden costs beyond list price
  • G2 rating: 4.4 out of 5 from 95,473 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Attributes (Salesforce) cost?

Attributes (Salesforce) pricing ranges from $25 to $20000/User/Month across 10 plans. Plans include Salesforce Starter at $25/User/Month, Marketing Cloud Next Growth Edition (custom pricing), Marketing Cloud Next Advanced Edition (custom pricing), Salesforce Personalization (custom pricing), Marketing Intelligence (custom pricing), Loyalty Management (custom pricing), Account Engagement+ (custom pricing), Engagement+ (custom pricing), Intelligence+ (custom pricing), Personalization+ (custom pricing).

Attributes (Salesforce) Pricing Overview

Attributes (Salesforce) has 10 pricing plans ranging from $25 to $20,000/User/Month. The Salesforce Starter plan costs $25/User/Month. The Marketing Cloud Next Growth Edition plan requires contacting sales for a custom quote. The Marketing Cloud Next Advanced Edition plan requires contacting sales for a custom quote. The Salesforce Personalization plan requires contacting sales for a custom quote. The Marketing Intelligence plan requires contacting sales for a custom quote. The Loyalty Management plan requires contacting sales for a custom quote. The Account Engagement+ plan requires contacting sales for a custom quote. The Engagement+ plan requires contacting sales for a custom quote. The Intelligence+ plan requires contacting sales for a custom quote. The Personalization+ plan requires contacting sales for a custom quote.

Attributes (Salesforce) with a longer contract commitments minimum commitment.

There are at least 23 documented hidden costs beyond Attributes (Salesforce)'s list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

See Attributes (Salesforce) Plans

Attributes (Salesforce) offers several editions with varying pricing structures. Salesforce Starter is priced per user per month. Other editions are priced per organization per month on an annual basis.

How Attributes (Salesforce) Pricing Compares

Compare Attributes (Salesforce) pricing against top alternatives in Marketing Attribution.

Attribution App $19-$399/user/month View pricing → Bizible (Adobe Marketo Measure) $0-$1000000/user/month View pricing → CallRail $50-$195/month View pricing →

Compare Attributes (Salesforce) vs Alternatives

Before committing to Attributes (Salesforce), compare pricing with these 3 alternatives in the same category.

VSAttribution App
From $19/user/month

DTC brands starting with paid ads

Compare pricing
VSBizible (Adobe Marketo Measure)
Free

General users

Compare pricing
VSCallRail
From $50/month

Small businesses starting with core call tracking and attribution

Compare pricing

All Attributes (Salesforce) alternatives & migration guides

What Companies Actually Pay for Attributes (Salesforce)

Review scores
TrustRadius 8.5out of 10 (974)
Trustpilot 1.5out of 5 (628)
G2 4.4out of 5 (95,473)
Third-party review aggregates, as of Jul 2026

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Cost and PricingComplexity and Learning CurveUser Experience (UI/UX)Customer Service and Support

How Attributes (Salesforce) Pricing Compares

Software Starting Price Top Price
Attributes (Salesforce) $25/User/Month $20000/User/Month
Attribution App $19/user/month $399/user/month
CallRail $50/month $195/month
Bizible (Adobe Marketo Measure) Free $1000000/user/month
Dreamdata Custom Custom
Northbeam $1500/user/month $1500/user/month

Browse all Marketing Attribution pricing →

23 Attributes (Salesforce) Hidden Costs Beyond the List Price

Beyond the listed price, Attributes (Salesforce) has at least 23 documented hidden costs that can significantly increase total cost of ownership.

Watch for 23 hidden costs
  • Native Tool Setup
    medium 1 source
    industry "However, setting up and configuring these tools can involve significant internal effort or consulting fees."
  • Basic SFMC Setup $10,000 to $30,000 USD
    medium 1 source
    industry "Basic Salesforce Marketing Cloud (which can include attribution features) setup can range from $10,000 to $30,000 USD."
  • Advanced Deployment Setup $100,000 or more
    high 1 source
    industry "More advanced deployments with complex data migrations, custom integrations, and multi-channel journeys can reach $100,000 or more."
  • Mid-market B2B Platform Implementation tens of thousands annually
    medium 1 source
    industry "For mid-market B2B teams using marketing data platforms like Improvado for attribution, typical implementations start in the tens of thousands annually."
  • Implementation Cost vs. License 2-3 times the annual license fee
    high 1 source
    industry "Consulting and development typically represent 40-60% of the total project cost, with implementation spend often being 2-3 times the annual license fee."
  • Consulting and Development Fees 40-60% of the total project cost
    medium 1 source
    industry "Consulting and development typically represent 40-60% of the total project cost, with implementation spend often being 2-3 times the annual license fee."
  • Storage and Sandbox Overages five-figure annual expense
    high 1 source
    industry "Hidden Fees: * Storage and Sandbox Overages: As more data is ingested for AI and analytics, file and data storage limits can be tested, leading to ongoing monthly overage charges that can become a "five-figure annual expense.""
  • Flex/Data 360 Credit Burn 20 Flex Credits ($0.10)
    high 1 source
    industry "For example, every action an AI agent takes can cost approximately 20 Flex Credits ($0.10)."
  • GSI Project Management Markup 30-40% "Management Overhead"
    medium 1 source
    industry "GSI Project Management Markup: Global Systems Integrators (GSIs) may quote lower hourly rates but add a 30-40% "Management Overhead" for project coordinators and offshore liaisons."
  • Add-ons and Bundles
    medium 1 source
    industry "Add-ons and Bundles: The modular, usage-based pricing means that channels, contact tiers, add-ons, and support plans each incur separate charges, which can quickly add up and are not always visible on the initial pricing page."
  • Manual Configuration for Native Tools
    medium 1 source
    industry "Without automated data pipelines, marketing teams might spend 15–20 hours per week manually updating Salesforce campaigns"
  • Pardot Base Pricing $1,250 per month
    medium 1 source
    industry "Salesforce Marketing Cloud Account Engagement (Pardot): Pricing for Pardot starts around $1,250 per month"
  • Third-Party Attribution Platform Costs $45,000 to over $300,000 annually
    high 1 source
    industry "Implementations for mid-market B2B teams using marketing data platforms like Improvado typically start in the tens of thousands annually"
  • Initial Implementation Investment
    high 1 source
    industry "General Salesforce Marketing Cloud Implementation Costs: * Initial Investment: This can be a substantial financial commitment, including software subscription costs, training, onboarding, and consulting services"
  • Middleware Integration Costs $50,000–$200,000
    high 1 source
    industry "Integrating Salesforce Marketing Cloud with existing systems (CRMs, email tools) involves identifying systems, mapping data fields, developing custom integrations, and thorough testing"
  • Inadequate Training Costs 15–20% investment
    medium 1 source
    industry "Training & Change Management: Inadequate training can lead to adoption challenges, requiring an additional 15–20% investment"
  • Implementation & Onboarding (Dedicated Software) $500 to $5,000 or more
    high 1 source
    industry "Integration and Ongoing Maintenance The expense extends beyond initial setup to include ongoing maintenance of integrations and tracking codes."
  • Overage Charges
    medium 1 source
    industry "Overage Charges Many businesses are surprised by overage charges a few months into a contract."
  • Monthly Ad Spend Thresholds $300/month to $600/month
    high 1 source
    industry "For example, a platform might charge $300/month for businesses spending up to $50,000 monthly on ads, then jump to $600/month for those spending $50,000-$150,000."
  • Developer Resources
    medium 1 source
    industry "Developer Resources Some platforms require developer resources for implementation and ongoing maintenance, adding hidden costs."
  • Third-Party Data Licenses & Processing
    high 1 source
    industry "Third-Party Data Licenses and Processing Brands may need to license, access, and store identity data, and pay for processing their own customer data to match third-party identity graphs."
  • Integration & Ongoing Maintenance
    medium 1 source
    industry "Integration and Ongoing Maintenance The expense extends beyond initial setup to include ongoing maintenance of integrations and tracking codes."
  • User Training Inefficiencies $30,000 per employee per year
    critical 1 source
    industry "User Training The lack of accessible training can lead to costly mistakes and wasted time, with reports indicating companies lose an average of $30,000 per employee per year on inefficiencies caused by complicated software."
Tip

Ask your Attributes (Salesforce) sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 23 source citations total.

Attributes (Salesforce) Contract Terms

Attributes (Salesforce) contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Minimum Commitment longer contract commitments

Attributes (Salesforce) Pricing FAQ

01 What is the cheapest plan?

The Salesforce Starter plan is priced at $25.0 per User/Month.

02 Are there annual payment options?

Yes, Marketing Cloud Next Growth Edition is $1500.0 per Org/Month annually, Marketing Cloud Next Advanced Edition is $3250.0 per Org/Month annually, Salesforce Personalization is $8000.0 per Org/Month annually, Marketing Intelligence is $10000.0 per Org/Month annually, Loyalty Management is $20000.0 per Org/Month annually, Account Engagement+ is $1250.0 per Org/Month annually, Engagement+ is $2000.0 per Org/Month annually, Intelligence+ is $11000.0 per Org/Month annually, and Personalization+ is $15000.0 per Org/Month annually.

03 Is there a free plan available?

There is no free plan available for Attributes (Salesforce).

Is this pricing incorrect? — we'll verify and update it.