Price checkMonthly
Growth$199/moSmile Plus$999/moSmile EnterpriseCustom
See all 3 plans

All Smile.io Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Growth

  • 2,500 monthly orders
  • Unlimited integrations
  • 25 specialized reports
  • VIP program
  • Loyalty Hub
  • Fully embedded loyalty
  • Performance benchmarks
  • $20 per additional 100 orders

Smile Plus

  • 7,500 monthly orders
  • Unlimited integrations
  • 30+ specialized reports
  • Migration and launch plan
  • Quarterly program monitoring
  • Priority support
  • API access
  • $5 per additional 100 orders
  • Annual billing only

Smile Enterprise

  • Unlimited monthly orders
  • Unlimited integrations
  • Custom reports
  • Advanced security
  • 99.9% historical uptime
  • Custom API rate limits
  • Data warehouse sync
  • For retailers with $40M+ annual revenue
  • Annual billing only
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At a glance

List price by tier (annualized, per license)

Per-license list price across Smile.io's plans, annualized. Custom-priced tiers show a hatched bar.

Growth$2.4K/yr
Smile Plus$12K/yr
Smile EnterpriseCustom
Quick Answer
Last verified:
High confidence

Smile.io pricing: Growth $199, Smile Plus $999/mo. Smile Enterprise is quote-based. Plans: Growth at $199/month, and Smile Plus at $999/month (billed annually). Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Smile.io offers 3 pricing tiers: Growth, Smile Plus, Smile Enterprise. Paid plans include Growth at $199/month, Smile Plus at $999/month (billed annually). The Smile Plus plan is large brands needing greater insights and control.

Compared to other loyalty program software software, Smile.io is positioned at the premium price point.

  • 8 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.6 out of 5 from 443 reviews (as of Nov 2026)
Last verified: | Sources: 3 pricing pages and reviews

How much does Smile.io cost?

Smile.io has 2 paid plans costing $199–$999/mo. Smile Enterprise is quote-based. Plans include Growth at $199/month, Smile Plus at $999/month (billed annually), Smile Enterprise (custom pricing).

Smile.io Pricing Overview

Smile.io pricing: Growth $199, Smile Plus $999/mo. Smile Enterprise is quote-based. The Growth plan costs $199/month, best for growing brands expanding customer loyalty. The Smile Plus plan costs $999/month (billed annually), best for large brands needing greater insights and control. The Smile Enterprise plan requires contacting sales for a custom quote and is designed for enterprise retailers with $40m+ annual revenue.

Smile.io contracts auto-renew.

There are at least 8 documented hidden costs beyond Smile.io's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 31, 2026 from 3 independent sources.

Try Smile.io Free

Smile.io pricing starts at $0/month on the Free plan, making it accessible for small stores launching a basic loyalty program. The Growth plan runs $199/month for teams needing more advanced features, while the Plus plan costs $999/month for established brands. Enterprise pricing is custom-quoted for large-scale operations.

How Smile.io Pricing Compares

Compare Smile.io pricing against top alternatives in Loyalty Program Software.

Stamped Loyalty $49-$299/mo Compare → Marsello $60-$120/mo Compare → Yotpo Loyalty $0-$169/mo Compare →

Compare Smile.io vs Alternatives

Before committing to Smile.io, compare pricing with these 3 alternatives in the same category.

VSStamped Loyalty
From $49/mo

Growing e-commerce stores

Full comparison
VSMarsello
From $60/mo

Businesses launching quickly and cost-effectively

Full comparison
VSYotpo Loyalty
Free

Growing businesses

Full comparison

All Smile.io alternatives & migration guides

What Companies Actually Pay for Smile.io

Review scores
TrustRadius 10out of 10 (3)
G2 4.6out of 5 (443)
Third-party review aggregates, as of Nov 2026
Top pricing complaints
Rewards do not auto-apply to orders — customers must manually redeemNo dedicated registration page — only a widget on the storeSupport may be needed to help customers use the platform efficiently

Smile.io Cost by Company Size

Example costs for teams of different sizes. Each figure is labelled with the period it covers.

Small Store — Free Plan $0 per year

$0/year

A small e-commerce store launching a basic loyalty and referral program using the Free plan.

Growing Shopify Store — Growth Plan $2,388 per year

$2,388/year ($199/month)

A growing Shopify or Klaviyo-integrated store running a full loyalty and referral program on the Growth plan.

Established Brand — Plus Plan $11,988 per year

$11,988/year ($999/month)

An established e-commerce brand with advanced loyalty program needs on the Plus plan.

Current tier data

How Smile.io Pricing Compares

Software Starting Price Top Price
Smile.io $199/month $999/month
Marsello $60/month $120/month
LoyaltyLion $199/month $199/month
Stamped Loyalty $299/month $798/month
Yotpo Loyalty Free $169/month
Stamp Me $49/month $199/month

Detailed pricing comparisons:

Browse all Loyalty Program Software pricing →

8 Smile.io Hidden Costs Beyond the List Price

Beyond the listed price, Smile.io has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Order-Based Upgrades $79/month
    high 1 source
    Grounded summary For example, a store on the Free plan (200 orders/month) processing 210 orders in a month would need to upgrade to the Standard plan at $79/month. Reported Jul 2026; current pricing is $199–$999/mo (verified Oct 31, 2026).
  • VIP Tiers $199/month
    high 1 source
    Grounded summary VIP Tiers: This crucial loyalty mechanic, directly tied to increasing customer lifetime value, is only available starting from the Growth plan at $199/month.
  • Integrations $199/month
    high 1 source
    Grounded summary To access unlimited integrations, businesses must upgrade to the Growth plan ($199/month) or higher.
  • API Access $999/month
    high 1 source
    Grounded summary API Access: For custom integrations, headless commerce setups, or proprietary data pipelines, API access is required and is exclusively available on the Plus plan, which costs $999/month (billed annually).
  • Advanced Analytics and Reporting $199/month
    medium 1 source
    Grounded summary Advanced Analytics and Reporting: While basic analytics are available on lower plans, advanced analytics, performance benchmarks, and a wider range of pre-built reports (25+ to 30+) are reserved for the Growth ($199/month) and Plus ($999/month) plans.
  • Migration and Launch Plan
    high 1 source
    Grounded summary Migration and Launch Plan: A dedicated migration and launch plan, along with quarterly program monitoring and priority support, are features of the Plus plan.
  • Lack of Customer-Facing Points Display
    critical 2 sources
    Grounded summary VIP Tiers: This crucial loyalty mechanic, directly tied to increasing customer lifetime value, is only available starting from the Growth plan at $199/month.
    TrustRadius “Some users note that support may be needed to help customers use Smile.io efficiently.”
  • Customer Support Required for Redemption 5-10% of license costs
    low 1 source
    TrustRadius “Another improvement could be the ability for rewards to auto apply to orders.”
    TrustRadius “Some users note that support may be needed to help customers use Smile.io efficiently.”
Tip

Ask your Smile.io sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 13 source citations total.

Smile.io Contract Terms

Smile.io contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes

How to Negotiate Smile.io Pricing

Smile.io contracts are negotiable. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Direct Sales Engagement medium success

For enterprise-level needs or custom pricing on the Enterprise plan, direct engagement with sales might be necessary.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFhMoAvh-3D3UENuKLuslSWAfN4rJ8FFt9OV0bUxLrySo6FdusyiKi8nrvP6J4xCqcrUteIbilaZEF53oguemkrDy8zw3nGB7U6x1S3QE0Fku7aI8tyf9wZZYH5tJLM1h7bdM0W
Leverage Competitor Pricing medium success

Buyers might leverage comparisons with alternatives like Rivo to potentially influence discussions if direct negotiation were an option.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQFhMoAvh-3D3UENuKLuslSWAfN4rJ8FFt9OV0bUxLrySo6FdusyiKi8nrvP6J4xCqcrUteIbilaZEF53oguemkrDy8zw3nGB7U6x1S3QE0Fku7aI8tyf9wZZYH5tJLM1h7bdM0W
Evaluate Feature Tier Before Committing medium success

TrustRadius community insights suggest evaluating how quickly your store may outgrow the Free plan before committing to a paid tier. Clearly mapping your loyalty program requirements to specific features can prevent over-purchasing the Plus plan ($999/month) when Growth ($199/month) may suffice.

TrustRadius community insights
High success Medium Low / difficult

Full negotiation guide →

Smile.io Price History

Pricing changes CostBench has tracked for Smile.io, verified across 4 snapshots going back to 2026Q2.

  1. Smile.io tier restructure

    Changed from 5 to 4 pricing tiers

Price stable over 0.4 years

View Smile.io's full price history →

Smile.io Pricing FAQ

01 How much does Smile.io cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Smile.io have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Smile.io?

Key features include the items listed in the pricing tiers above.

04 Is Smile.io worth the price?

Value depends on your specific needs and use case. Compare features across plans.

05 When should I upgrade from the Smile.io Free plan?

TrustRadius users recommend evaluating how quickly your store may outgrow the Free plan. Upgrade to the Growth plan ($199/month) when you need advanced integrations, higher order volume support, or additional perks not available on the Free tier.

06 Is Smile.io a good fit for Shopify and Klaviyo stores?

Yes. TrustRadius users specifically recommend Smile.io for Shopify and Klaviyo users, noting it is easy to use and quick to set up as a starting point for referral and reward programs.

07 Do Smile.io rewards automatically apply to orders?

Based on community feedback, rewards do not auto-apply to orders — customers must manually redeem them. This is a commonly requested improvement noted by users.

08 Is Smile.io free to use?

Yes, Smile.io offers a Free plan at $0/month that includes a basic loyalty points program and a basic referral program. It is a good starting point for small stores. When your needs grow — such as needing advanced integrations or higher order volumes — the Growth plan starts at $199/month.

09 What are the limitations of the Smile.io Free plan?

The Free plan includes basic loyalty points and referral programs, but rewards must be manually redeemed by customers — there is no auto-apply functionality. Advanced integrations (such as deeper Klaviyo flows) and additional loyalty perks require a paid plan.

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