Smile.io vs Marsello
Loyalty Program Software pricing comparison · 2026
Smile.io costs $199–$999/mo, while Marsello costs $60–$120/mo. Marsello is typically 85% more affordable, though your actual cost depends on tier and team size.
Marsello
Marsello pricing starts at $60/month for the Loyalty Launch plan.
verified 7d ago
$1.4K
$12K
Annual license estimate
Marsello
costs
$11K
less than
Smile.io
· 25 seats where applicable
Cheapest
$1.4K
Spread
88%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Smile Plus
$12K/yr
year 1 license · flat plan price
Loyalty Accelerate
$1.4K/yr
year 1 license · flat plan price
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
12 sourced facts
10 hidden-cost · 2 review platforms
Last verified
6d ago
Confidence
Medium confidence
Sources
1 sourced fact
1 contract
Last verified
1w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Smile.io
Marsello
Auto-renewal
Yes
—
Cancellation
—
at any time
Commitment
—
no minimum periods
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Smile.io and Marsello both operate in the loyalty program software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Smile.io | Marsello |
|---|---|---|
| Growth | $199 /month | $60 /month |
| Smile Plus | $999 /month | $120 /month |
| Smile Enterprise | Custom | — |
Contract Terms
| Term | Smile.io | Marsello |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | — | at any time |
| Minimum commitment | — | no minimum periods |