Quick Answer
Last verified:

Thinkific pricing varies by team size and features, ranging from $49 to $499 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 3 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

5% commission on Basic plan if not using TCommerce: If you use Stripe or PayPal directly instead of Thinkific's TCommerce system, Basic plan users pay a 5% commission on all sales

2

Payment processing fees on all plans: Stripe charges 2.9% + $0.30 per transaction regardless of your Thinkific plan

3

No free plan available: Thinkific discontinued its free plan in 2024; the cheapest option is now $36/month (annual) with a 14-day free trial

4

Email marketing not included: Thinkific does not include built-in email marketing - you need a separate tool like Mailchimp ($13-$350/mo) or ConvertKit ($29-$259/mo)

5

Thinkific App Store add-ons: Many features require paid apps from the Thinkific App Store, adding $5-$49/month per app for tools like advanced analytics, gamification, or certificates

6

Branding removal requires Grow plan: Removing the 'Powered by Thinkific' badge requires the $149-$199/month Grow plan, doubling costs for brand-conscious creators

7

Community space limitations: Basic plan limits you to 1 community with 5 spaces; scaling communities requires upgrading to Start ($74-$99/mo) or higher

8

Annual billing lock-in: The 25% annual discount requires upfront payment of $432-$5,988 depending on plan, with limited refund options after 14 days

Example: True Cost for 25 Users

License (25 × $99 × 12) $29,700/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$5,940/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $69,550–$107,520
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Thinkific?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Thinkific charge for implementation?

Thinkific doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Thinkific support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Thinkific?

Most Thinkific plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Thinkific?

Many features marketed as part of Thinkific are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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