Geotab Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Geotab pricing varies by team size and features, ranging from $15 to $40 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Geotab offers 4 pricing tiers: Base (Rental), Pro, ProPlus, Buy-to-Own. Standard paid plans include Base (Rental) at $30/per vehicle/month, Pro at $35/per vehicle/month, ProPlus at $40/per vehicle/month. The Pro plan is fleets needing operational insights.
Compared to other fleet management software, Geotab is positioned at the budget-friendly price point.
All Geotab Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Base (Rental) | $30 /per vehicle/month | $undefined | Small fleets wanting basic tracking without upfront hardware costs |
| Pro | $35 /per vehicle/month | $undefined | Fleets needing operational insights |
| ProPlus | $40 /per vehicle/month | $undefined | Commercial fleets requiring compliance and advanced features |
| Buy-to-Own | $15 /per vehicle/month (software only) | $undefined | Fleets preferring to own hardware for long-term savings |
View all features by plan
Base (Rental)
- GPS tracking
- Basic fleet visibility
- MyGeotab platform access
- Hardware rental included
Pro
- Everything in Base
- Driver behavior monitoring
- Fuel management
- Maintenance scheduling
ProPlus
- Everything in Pro
- Advanced analytics
- ELD compliance
- Third-party integrations
Buy-to-Own
- Software subscription only
- Hardware purchased separately ($80-$120)
- Full platform access
- Lower long-term cost
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Frequently Asked Questions
01 Why does Geotab pricing vary so much?
Geotab uses an authorized reseller distribution model rather than direct sales. Each reseller sets their own pricing based on local market conditions, support services offered, and volume discounts. This allows for competitive pricing but requires contacting resellers for exact quotes.
02 Should I rent or buy Geotab hardware?
Renting ($30-$40/month includes hardware and software) is simpler and includes device replacement if needed. Buying hardware ($80-$120 per device) plus software subscription is more cost-effective long-term but requires upfront investment. Consider your fleet's expected lifespan and budget constraints.
03 What is the Geotab Marketplace?
The Geotab Marketplace is an ecosystem of over 500 third-party applications and integrations built on Geotab's open API. Apps range from free to premium pricing and cover areas like video telematics, dispatch, asset tracking, and custom reporting. Many core apps are free, while specialized solutions may have additional costs.
04 Does Geotab support electric vehicles?
Yes, Geotab offers specialized EV tracking and management features including battery health monitoring, charging session tracking, range prediction, and EV-specific analytics. This makes Geotab particularly strong for fleets transitioning to or managing electric vehicles.
05 Can I switch Geotab resellers if I'm unhappy?
Yes, Geotab's platform allows you to move between authorized resellers, though contract terms with your current reseller may apply. The MyGeotab platform and your data remain accessible regardless of which reseller provides your service.
06 Is Geotab suitable for small fleets?
Yes, though Geotab's open-platform approach and extensive customization options are often better suited to larger fleets or those with technical resources. Small fleets might prefer more turnkey solutions unless they value the integration flexibility Geotab provides.