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LaunchFreeBuildCustomGrowCustom
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All Carta Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Launch

  • Cap table management
  • Securities issuance
  • Exercising and repurchasing
  • 83(b) form
  • SAFE modeling
  • SAFE fundraising and closings
  • HRIS and payroll integration
  • Investor management
  • Equity reporting

Build

  • Priced round modeling
  • Deal Closings
  • Deal Pro Forma
  • White-glove onboarding

Grow

  • Board meetings
  • Form 3921
  • 409A valuations
  • 409A valuation audit support

Scale

  • ASC 718/US GAAP reporting
  • ASC 718 audit support
  • IFRS financial reporting
  • IFRS audit support
  • Exit modeling
  • IPO Advisory
  • SSO for admins
  • Rule 701 management
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Quick Answer
Last verified:
Medium confidence

Carta has a free plan; paid plans are quote-based. Plan: Launch (free). Custom pricing is available on request. The median contract is $15,250/year based on 403 buyer-reported purchases (Vendr).

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Carta offers 4 pricing tiers: Launch, Build, Grow, Scale. The Build plan is growing startups (up to 50 stakeholders).

Compared to other equity management software, Carta is positioned at the budget-friendly price point.

  • Median contract: $15,250/yr from 403 purchases Precise
  • Average negotiated discount: 13%
  • 2 documented hidden costs beyond list price
Last verified: | Sources: 2 pricing pages and reviews

How much does Carta cost?

Carta has a free plan; paid plans are quote-based. Plans include Launch (free), Build (custom pricing), Grow (custom pricing), Scale (custom pricing).

Carta Pricing Overview

Carta has a free plan; paid plans are quote-based. The Launch plan is free and is best for pre-seed and seed startups (up to 25 stakeholders and $1m raised). The Build plan requires contacting sales for a custom quote and is designed for growing startups (up to 50 stakeholders). The Grow plan requires contacting sales for a custom quote and is designed for growth-stage companies with flexible stakeholder limit. The Scale plan requires contacting sales for a custom quote and is designed for late-stage and pre-ipo companies navigating compliance.

Carta and annual price increases of $12,300-$18,600.

The median Carta customer pays $15,250/year based on 403 buyer-reported purchases (Vendr), with an average 13% discount available through negotiation.

There are at least 2 documented hidden costs beyond Carta's list price, including implementation, training, and add-on fees.

This pricing was last verified in October 27, 2026 from 2 independent sources.

Try Carta Free

Carta's Launch plan is free, while the Build, Grow and Scale plans have no published prices and are custom-quoted. Buyers reporting through Vendr show a median annual cost of $15,250. Final cost depends on company size, the features needed and add-ons such as 409A valuations.

How Carta Pricing Compares

Compare Carta pricing against top alternatives in Equity Management.

AngelList Stack $0-$300/user/mo Compare → Ledgy $0-$250/user/mo Compare → Pulley $100-$1800/user/mo Compare →

Compare Carta vs Alternatives

Before committing to Carta, compare pricing with these 3 alternatives in the same category.

VSAngelList Stack
Free

Early-stage startups

Full comparison
VSLedgy
Free

Early-stage companies

Full comparison
VSPulley
From $100/user/mo

Early-stage startups

Full comparison

All Carta alternatives & migration guides

What Companies Actually Pay for Carta

The median Carta buyer pays $15,250/year based on 403 buyer-reported purchases (Vendr), with an average 13% savings through negotiation.

What companies actually pay $15,250/yr Median across 403 buyer-reported purchases (Vendr) Precise
13% avg. savings
with negotiation
Review scores
Third-party review aggregates, as of Jul 2026
Source: Vendr buyer data — median of 403 purchases reported to Vendr. Buyer-reported estimates, not verified by CostBench or the vendor; savings reflect discounts buyers reported.

How Carta Pricing Compares

Software Starting Price Top Price
Carta Custom Custom
AngelList Stack $133/month $467/month
Astrella (formerly EquityZen Captable) $100/month $683.33/month
Cake Equity Free $229.17/month
Eqvista Free $215.83/month
Ledgy Custom Custom

Detailed pricing comparisons:

Browse all Equity Management pricing →

2 Carta Hidden Costs Beyond the List Price

Beyond the listed price, Carta has at least 2 documented hidden costs that can significantly increase total cost of ownership.

Watch for 2 hidden costs
  • Pricing Escalation as Company Grows $12,300-$18,600
    high 1 source
    Reddit “Carta's paid plans can escalate into the thousands of dollars annually, especially for 409A valuations, not be as accessible for newbies.”
  • 409A Valuation Costs $2,500-$4,000
    medium 1 source
    Reddit “I've been in the same boat, comparing providers like Carta and Pulley for cap table management, but their pricing can really add up fast, especially for early-stage startups. That's when I found Eqvista, and it's been a game-changer.”
Tip

Ask your Carta sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
Reddit User discussions Vendr Verified buyer transactions
Key claims include inline source attribution. Data verified against multiple independent sources. 5 source citations total.

Carta Contract Terms

Carta contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Price Escalation $12,300-$18,600
Based on 1 verified source

How to Negotiate Carta Pricing

Carta contracts are negotiable — buyers save an average of 13% off list price. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Negotiate at renewal high success

Vendr data shows buyers save an average of 13% on Carta deals across 403 purchases. Engage your account manager before renewal with competing quotes or usage data to negotiate down from list price.

Vendr (deal flow, 403 purchases)
High success Medium Low / difficult

Full negotiation guide →

Carta Price History

Pricing changes CostBench has tracked for Carta, verified across 2 snapshots going back to 2026Q2.

  1. Carta tier renamed

    "Enterprise" renamed to "Scale"

View Carta's full price history →

Carta Pricing FAQ

01 How much does Carta cost for a startup?

Carta's Launch plan is free. The Build, Grow and Scale plans have no published price and are custom-quoted based on company size and the features needed. Buyers reporting through Vendr show a median annual cost of $15,250, which gives a rough reference point for paid deployments.

02 What is included in Carta's free plan?

Companies with under 25 stakeholders who have raised up to $1 million can access Carta Launch for free. This includes basic cap table management, electronic securities issuance, basic compliance support, and access to the equity management platform. Additional features like 409A valuations require paid plans.

03 How does Carta pricing compare to Pulley or Ledgy?

Carta is generally more expensive than Pulley and Ledgy, especially for companies with many stakeholders. However, Carta offers the most comprehensive feature set including built-in 409A valuations, IPO readiness tools, and extensive compliance automation. Pulley and Ledgy offer more affordable alternatives for early to mid-stage startups with simpler needs.

04 Can I negotiate Carta pricing?

Yes, Carta pricing is negotiable, especially for Grow and Scale plan customers. According to data, most higher-tier customers achieve meaningful savings, with top negotiators securing 31-40% discounts off list price. Multi-year commitments and upfront payment may yield additional discounts.

05 What happens to my data if I leave Carta?

Carta provides data export capabilities, allowing you to download your cap table, transaction history, and stakeholder information. However, the migration process to another platform can be complex and may require assistance from your new provider. Carta maintains your data according to their retention policies even after account closure.

06 Is Carta's Launch plan really free?

Carta's Launch plan is free for companies with up to 25 stakeholders and $1 million in funding. However, once you exceed these limits or need additional services like 409A valuations, costs can increase significantly.

07 Are there cheaper alternatives to Carta?

Yes, several users mention alternatives like Eqvista, Pulley, Figure, and TWO12 as being cheaper than Carta's paid plans. Eqvista offers a completely free package for startups with up to 20 shareholders, compared to Carta's 25 stakeholder limit with funding restrictions.

08 Does Carta have a free plan?

Yes. Carta's free plan supports up to 25 stakeholders and companies that have raised up to $1 million in funding. It includes basic cap table management but excludes 409A valuations and advanced equity features.

09 When do I need to upgrade from Carta's free plan?

Carta's Launch plan is free. You would typically move to a paid plan (Build, Grow or Scale) when you need more advanced equity management, reporting or valuation features than Launch provides. Pricing for those plans is custom-quoted.

10 What do Carta's paid plans cost?

Carta's Launch plan is free. The Build, Grow and Scale plans have no published prices and are custom-quoted based on your company's needs. Buyer-reported data from Vendr shows a median annual cost of $15,250.

11 What does the average company pay for Carta?

According to Vendr deal flow data from 403 purchases, the median buyer pays $15,250/year. Buyers who negotiate save an average of 13% off list price.

Is this pricing incorrect? — we'll verify and update it.