Carta vs Pulley Pricing (2026)
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Team size
25 seats

Carta vs Pulley

Equity Management pricing comparison · 2026

Carta has a free plan and quote-based paid plans, while Pulley costs $1,200–$3,500/yr. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Carta pricing
Free plan limits → Discount programs →
Visit Pulley pricing
Discount programs →
Compare
2 products · Equity Management
Side-by-side · live
Carta
Carta's Launch plan is free, while the Build, Grow and Scale plans have no published price
verified 11d ago
$4.8K $15K
View pricing →
Pulley
Pulley pricing starts at $100/month for the Startup plan, designed for companies with more
verified 3d ago
$4.8K $15K
View pricing →
Recorded annual contract medians
Pulley median is $10K less than Carta · different customer contracts; not a quote
Cheapest $4.8K
Spread 69%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Custom pricing
Custom
all tiers are quote-only
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$15K/yr
Vendr · n=403 avg 13% negotiated
↓ Lowest median
Median annual
$4.8K/yr
Vendr · n=15
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 4 sourced facts
2 hidden-cost · 1 contract · Vendr median
Last verified 1w ago
Confidence Medium confidence
Sources 3 sourced facts
2 contract · Vendr median
Last verified 3d ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
2 documented
  • Pricing Escalation as Company Grows
    $12,300-$18,600
    1 source
  • 409A Valuation Costs
    $2,500-$4,000
    1 source
No hidden costs documented
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Carta
Pulley
Auto-renewal
—
—
Cancellation
—
—
Commitment
—
—
Price escalation
$12,300-$18,600
Flat renewals available with no price increases reported by multiple buyers
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Pre-seed and seed startups (up to 25 stakeholders and $1M raised)
No public ratings yet
Best for
Early-stage ventures looking to set up their first cap table
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Carta pricing
Free plan limits → Discount programs →
Visit Pulley pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Equity Management

Carta

Free plan; paid plans by quote
4 plans · Free tier
Full pricing breakdown →
VS
Equity Management

Pulley

$1,200–$3,500
/yr
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Carta uses pricing while Pulley uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Carta

Free plan; paid plans by quote
See full Carta pricing →
vs

Pulley

$1,200–$3,500/yr
See full Pulley pricing →

Carta and Pulley both operate in the equity management category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Carta Pulley
Launch Free /month Custom
Build Custom Custom
Grow Custom Custom
Scale Custom —

Market Intelligence

Carta

Median annual cost
$15,250
Average negotiated discount
13%
Based on
403 deals

Pulley

Median annual cost
$4,800
Based on
15 deals

Contract Terms

Term Carta Pulley
Auto-renewal — —
Cancellation — —
Minimum commitment — —
Price escalation $12,300-$18,600 Flat renewals available with no price increases reported by multiple buyers

Continue researching

Carta

Pulley

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