Quick Answer
Last verified:

WooCommerce pricing varies by team size and features, ranging from $0 to $0 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

WooCommerce offers 4 pricing tiers: Self-Hosted, Shared Hosting, Managed WooCommerce, Enterprise Hosting. Standard paid plans include Self-Hosted at $0/month, Shared Hosting at $25/month, Managed WooCommerce at $70/month. The Shared Hosting plan is small stores starting out.

Compared to other e-commerce software, WooCommerce is positioned at the budget-friendly price point.

Last verified: February 2026 | Sources: 8 pricing pages and reviews

WooCommerce is the world's most popular open-source e-commerce platform, powering over 28% of all online stores. Built as a WordPress plugin, WooCommerce gives you complete control and flexibility to build any type of online store - from simple product catalogs to complex subscription businesses. Unlike hosted platforms like Shopify, you own your data, pay no transaction fees, and can customize everything.

WooCommerce itself is free, but running a store requires WordPress hosting ($5-200/month), a domain ($10-15/year), and typically some premium extensions ($200-800/year) for features like subscriptions, bookings, or advanced shipping. The total cost ranges from $30-150/month for most stores, making it competitive with Shopify when you factor in no transaction fees beyond payment processing.

This guide breaks down the real cost of running a WooCommerce store, including hosting options, essential extensions, payment processing fees, and the hidden costs of customization and maintenance.

All WooCommerce Plans & Pricing

Plan Monthly Annual Best For
Self-Hosted Hosting: Required separately ($5-100/mo) Free Free 0 DIY users with WordPress experience
Shared Hosting Traffic: ~25,000 visits/month $25 /month $20 /monthSave 20% Small stores starting out
Managed WooCommerce Traffic: ~100,000 visits/month $70 /month $60 /monthSave 14% Growing stores needing reliability
Enterprise Hosting Traffic: 500,000+ visits/month Contact Contact High-traffic stores and enterprises
View all features by plan

Self-Hosted

  • Free WordPress plugin
  • Unlimited products
  • Full customization
  • Own your data

Shared Hosting

  • Basic WooCommerce hosting
  • SSL certificate
  • Email accounts
  • WordPress updates

Managed WooCommerce

  • Optimized for WooCommerce
  • Automated backups
  • Staging environment
  • Expert support

Enterprise Hosting

  • High-performance servers
  • Dedicated resources
  • Advanced security
  • 24/7 priority support
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Hidden Costs to Budget For

Watch for 6 hidden costs
  • Hosting costs: $5-200/month depending on traffic and performance needs
  • Payment processing: 2.9% + $0.30 per transaction via Stripe/PayPal (WooCommerce doesn't charge additional fees)
  • Premium extensions: $49-299 per extension (subscriptions, bookings, memberships, shipping)
  • Theme costs: Free themes available, premium themes $50-200, custom themes $5,000-50,000
  • Developer costs: Most stores need some customization at $50-150/hour
  • SSL certificate: $0-100/year (often included with hosting)
Tip

Ask your WooCommerce sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 Is WooCommerce really free?

WooCommerce plugin is free, but you need WordPress hosting ($5-200/mo), a domain ($10-15/yr), and SSL certificate (often free with hosting). Total minimum cost is around $15-30/month for a basic store. Premium extensions and themes are additional.

02 How much does WooCommerce hosting cost?

WooCommerce hosting ranges from $5/month (basic shared hosting) to $200+/month (managed WooCommerce hosting). Popular options: Bluehost ($20/mo), SiteGround ($25/mo), Kinsta ($35/mo), WP Engine ($30/mo). Choose based on expected traffic and technical expertise.

03 Does WooCommerce charge transaction fees?

No, WooCommerce itself doesn't charge transaction fees. You only pay payment processing fees to your payment gateway (Stripe, PayPal, etc.) which are typically 2.9% + $0.30 per transaction. This is a major advantage over Shopify's transaction fees.

04 How much do WooCommerce extensions cost?

WooCommerce extensions range from free to $299+ per extension. Popular paid extensions: Subscriptions ($199/yr), Bookings ($249/yr), Memberships ($199/yr), Product Bundles ($49/yr). Most stores need 3-8 extensions costing $200-800 total annually.

05 Is WooCommerce cheaper than Shopify?

WooCommerce can be cheaper for small stores ($15-50/mo total) vs Shopify ($39-105/mo + transaction fees). At scale, costs are similar when factoring in managed hosting and premium extensions. WooCommerce saves on transaction fees but requires more technical knowledge.

06 What's the total cost to run a WooCommerce store?

Budget $30-150/month: hosting ($20-70/mo), domain ($1/mo amortized), extensions ($15-60/mo amortized), payment processing (2.9% of sales), and optionally premium theme ($10/mo amortized). High-traffic stores may need $200+/month for enterprise hosting.