Mixpanel Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Mixpanel uses custom pricing as of June 2026 with 3 plans available. Contact Mixpanel directly for a personalized quote. Plans: Free (free), and Growth (free). Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Mixpanel offers 3 pricing tiers: Free, Growth, Enterprise. The Growth plan is growing companies needing advanced analytics with usage-based pricing.
Yes, Mixpanel offers a freemium plan as of June 2026. The free tier includes 8 features with limits on events and sessionreplays. Pricing verified from 12 sources by CostBench.
Mixpanel offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Core funnels & retention analysis
- Up to 1M events/month
- 10K session replays/month
- Self-serve analytics
- Unlimited seats
- 5 saved reports per seat
- Integrations & templates
- 30 Spark AI queries/month
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| events | 1M/month | Unlimited/Higher |
| sessionReplays | 10K/month | Unlimited/Higher |
| savedReports | 5 per seat | Unlimited/Higher |
| sparkAI | 30 queries/month | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like advanced automation
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Mixpanel branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Frequently Asked Questions
01 Is Mixpanel free?
Yes, Mixpanel offers a freemium plan with 8 core features included. However, there are limits on events, sessionreplays that may require upgrading.
02 What's included in Mixpanel's free plan?
Mixpanel's free plan includes: Core funnels & retention analysis, Up to 1M events/month, 10K session replays/month, Self-serve analytics, Unlimited seats, and 3 more features. Key limits include events: 1M/month, sessionReplays: 10K/month, savedReports: 5 per seat.
03 What's NOT included in Mixpanel's free plan?
The free plan excludes: advanced features, premium support, and higher limits. You'll also have Mixpanel branding and limited support options.
04 When should I upgrade from Mixpanel's free plan?
Consider upgrading when: you hit user or storage limits, need features like advanced automation, require premium support, or want to remove branding. The cheapest paid plan starts at $0/month.
05 Is Mixpanel's free plan really free forever?
Yes, Mixpanel's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.