Mixpanel Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Mixpanel uses custom pricing as of May 2026. Contact Mixpanel directly for a personalized quote. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
Yes, Mixpanel offers a freemium plan as of May 2026. The free tier includes 8 features with limits on events and sessionreplays. Pricing verified from 12 sources by CostBench.
Mixpanel offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- Core funnels & retention analysis
- Up to 1M events/month
- 10K session replays/month
- Self-serve analytics
- Unlimited seats
- 5 saved reports per seat
- Integrations & templates
- 30 Spark AI queries/month
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| events | 1M/month | Unlimited/Higher |
| sessionReplays | 10K/month | Unlimited/Higher |
| savedReports | 5 per seat | Unlimited/Higher |
| sparkAI | 30 queries/month | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like advanced automation
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Mixpanel branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Frequently Asked Questions
01 Is Mixpanel free?
Yes, Mixpanel offers a freemium plan with 8 core features included. However, there are limits on events, sessionreplays that may require upgrading.
02 What's included in Mixpanel's free plan?
Mixpanel's free plan includes: Core funnels & retention analysis, Up to 1M events/month, 10K session replays/month, Self-serve analytics, Unlimited seats, and 3 more features. Key limits include events: 1M/month, sessionReplays: 10K/month, savedReports: 5 per seat.
03 What's NOT included in Mixpanel's free plan?
The free plan excludes: advanced features, premium support, and higher limits. You'll also have Mixpanel branding and limited support options.
04 When should I upgrade from Mixpanel's free plan?
Consider upgrading when: you hit user or storage limits, need features like advanced automation, require premium support, or want to remove branding. The cheapest paid plan starts at $0/month.
05 Is Mixpanel's free plan really free forever?
Yes, Mixpanel's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.