Mixpanel Pricing 2026

Mixpanel pricing starts free for up to 20 million events per month with unlimited users. The Growth plan starts at $24/month for 10K events and charges $0.28 per 1,000 events beyond 1M free. Enterprise plans start around $14,000/year ($1,167/month) and include SSO, advanced features, and dedicated support.

Yes, Mixpanel offers a generous free tier with up to 20 million events per month, unlimited team members, core analytics reports (Insights, Funnels, Flows, Retention), and 10K session replays. The free plan is suitable for startups and small products but limits saved reports to 5 per user.

Mixpanel uses event-based pricing. You're charged based on the number of events tracked per month. The Free plan includes 20M events. Growth plan starts at $24/month for 10K events with the first 1M events free, then $0.28 per 1,000 additional events. Enterprise pricing is custom based on volume and features.

Events are user actions you track in Mixpanel - like 'Sign Up', 'Feature Clicked', 'Purchase Completed'. Each event counts toward your monthly quota. For example, if you track 10 different event types and have 100K users performing an average of 50 actions/month, that's 5M events total.

For 10 million events per month on the Growth plan, you'd pay approximately $2,520/month ($30,240/year) - calculated as (10M - 1M free) × $0.28 per 1K events. The Free plan covers up to 20M events but limits advanced features.

Group Analytics lets you analyze data at the account/company level instead of just individual users - essential for B2B SaaS. It's an add-on that costs 40% premium on your data volume. Without it, you can't answer questions like 'which companies have the highest engagement?' or 'what's our retention by account size?'

Data Pipelines exports your Mixpanel data to warehouses like BigQuery, Snowflake, or Redshift. It costs approximately $19,000+ annually for larger implementations with a 20% premium on data ingested. This is separate from your base Mixpanel subscription.

Mixpanel's event-based pricing is often more predictable than Amplitude's MTU pricing for high-engagement products. Mixpanel Free (20M events) is more generous than Amplitude Free (10M events). At enterprise scale, pricing is comparable ($15K-50K+ annually). Mixpanel tends to be better value for products with high events-per-user ratios.

Mixpanel switched to event-based pricing in February 2025 for all new customers. Existing customers on MTU plans can stay on MTU or migrate to event-based pricing. MTU Enterprise plans still available starting at $20,000/year for organizations preferring that model.

On Growth plan, Mixpanel continues collecting data and bills you $0.28 per 1,000 events over your prepaid amount the following month. On Free plan, you'll need to upgrade to Growth to continue tracking beyond 20M events/month. Enterprise contracts negotiate volume limits upfront.

Session replays are included free up to 10K/month on Free plan and 20K/month on Growth plan. Beyond that, unlimited replays require custom pricing typically negotiated as part of Growth or Enterprise contracts.

Mixpanel Enterprise (starting ~$14K/year) includes SAML SSO, SCIM provisioning, Data Views, advanced access controls, Signal reports, Experiments for A/B testing, Impact reports, dedicated customer success manager, onboarding support, and premium SLA. These features aren't available on Free or Growth tiers.

Mixpanel tracks user events and cohorts for product analytics while Google Analytics focuses on web traffic and marketing attribution. Mixpanel is better for understanding product engagement, feature adoption, and user retention. Google Analytics is better for marketing performance and SEO. Many companies use both - GA4 for marketing, Mixpanel for product.

Yes, Mixpanel offers a Startup Program providing free Mixpanel for the first year for qualifying startups (typically Series A and earlier with <$8M raised). After year one, standard pricing applies. Contact Mixpanel sales or apply through their startup program page.