Price checkMonthly
Standard$15.98/moUnlimited$14.99/moFamily Unlimited$22.99/mo
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All Incogni (Surfshark) Plans & Pricing

Plan Monthly Annual Best For
Standard checked Oct 28, 2026 Not specified
Unlimited checked Oct 28, 2026 Annual billing only Not specified
View all features by plan (compare side-by-side)

Standard

Unlimited

Family Unlimited

Family

Protect

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At a glance

List price by tier (annualized, per license)

Per-license list price across Incogni (Surfshark)'s plans, annualized. Custom-priced tiers show a hatched bar.

Standard$95.88/yr
Unlimited$179.88/yr
Family Unlimited$275.88/yr
Family$191.88/yr
Protect$248.88/yr
Quick Answer
Last verified:
Medium confidence

Incogni (Surfshark) costs $14.99 to $22.99 per month as of October 2026, with 5 plans available. Plans: Standard at $15.98/month, Unlimited at $14.99/month (billed annually), Family Unlimited at $22.99/month (billed annually), Family at $15.99/month (billed annually), and Protect at $20.74/month (billed annually). Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Incogni (Surfshark) offers 5 pricing tiers: Standard, Unlimited, Family Unlimited, Family, Protect. Paid plans include Standard at $15.98/month, Unlimited at $14.99/month (billed annually), Family Unlimited at $22.99/month (billed annually).

Compared to other data removal & privacy protection software, Incogni (Surfshark) is positioned at the budget-friendly price point.

  • 3 documented hidden costs beyond list price
  • Contracts auto-renew — Users can cancel their Incogni subscription and stop auto-renewal directly through their account portal by navigating to "Subscription & billing" under their profile.
Last verified: | Sources: 2 pricing pages and reviews

How much does Incogni (Surfshark) cost?

Incogni (Surfshark) has 5 paid plans costing $14.99–$22.99/mo. Plans include Standard at $15.98/month, Unlimited at $14.99/month (billed annually), Family Unlimited at $22.99/month (billed annually), Family at $15.99/month (billed annually), Protect at $20.74/month (billed annually).

Incogni (Surfshark) Pricing Overview

Incogni (Surfshark) has 5 pricing plans ranging from $14.99 to $22.99/month. The Standard plan costs $15.98/month. The Unlimited plan costs $14.99/month (billed annually). The Family Unlimited plan costs $22.99/month (billed annually). The Family plan costs $15.99/month (billed annually). The Protect plan costs $20.74/month (billed annually), best for us-only data removal and identity-theft protection.

Incogni (Surfshark) contracts auto-renew.

There are at least 3 documented hidden costs beyond Incogni (Surfshark)'s list price, including implementation, training, and add-on fees.

This pricing was last verified in October 28, 2026 from 2 independent sources.

See Incogni (Surfshark) Plans

Incogni (Surfshark) offers several pricing tiers. Plans are available with monthly or annual billing options. Annual billing provides a lower per-month cost compared to monthly billing.

How Incogni (Surfshark) Pricing Compares

Compare Incogni (Surfshark) pricing against top alternatives in Data Removal & Privacy Protection.

Optery $0-$24.99/month View pricing → Aura (identity protection) $10-$50/mo View pricing → Privacy Bee $8-$67/month View pricing →

Compare Incogni (Surfshark) vs Alternatives

Before committing to Incogni (Surfshark), compare pricing with these 3 alternatives in the same category.

VSOptery
Free

Users who want to see their data exposure before committing to a paid plan

Compare pricing
VSAura (identity protection)
From $10/mo

Compare pricing
VSPrivacy Bee
From $8/month

Compare pricing

All Incogni (Surfshark) alternatives & migration guides

What Companies Actually Pay for Incogni (Surfshark)

Review scores
Trustpilot 4.1out of 5 (12,400)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Slow Initial Results and Subscription ConfusionIncreased Spam After Signup/CancellationMismatch Between Advertised and Covered Data BrokersLack of Granular Verification/Proof of Removal

How Incogni (Surfshark) Pricing Compares

Software Starting Price Top Price
Incogni (Surfshark) $14.99/month $22.99/month
Optery Free $20.75/month
Aura (identity protection) $13/month $50/month
Privacy Bee $8/month $67/month
Guardio Free $18.99 per member
MyDataRemoval Free $41.58/month

Browse all Data Removal & Privacy Protection pricing →

3 Incogni (Surfshark) Hidden Costs Beyond the List Price

Beyond the listed price, Incogni (Surfshark) has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • Higher Monthly Rates $15.98 per month vs $7.99 per month (effectively)
    medium 1 source
    Grounded summary For instance, a standard individual plan costs $15.98 per month when paid monthly, but effectively reduces to $7.99 per month when billed annually (totaling $95.88 per year)
  • Unlimited Custom Removals additional $84 per year
    medium 1 source
    Grounded summary For instance, a standard individual plan costs $15.98 per month when paid monthly, but effectively reduces to $7.99 per month when billed annually (totaling $95.88 per year)
  • Increased Spam Post-Cancellation
    medium 1 source
    Grounded summary Potential for Increased Spam Post-Cancellation: Some users have reported an increase in spam messages and calls after canceling their Incogni subscription, suggesting that the service actively suppresses such unwanted communications, and their ces...
Tip

Ask your Incogni (Surfshark) sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 4 source citations total.

Incogni (Surfshark) Contract Terms

Incogni (Surfshark) contracts auto-renew. Changes require Users can cancel their Incogni subscription and stop auto-renewal directly through their account portal by navigating to "Subscription & billing" under their profile.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Users can cancel their Incogni subscription and stop auto-renewal directly through their account portal by navigating to "Subscription & billing" under their profile.
Based on 1 verified source

Incogni (Surfshark) Price History

Pricing changes CostBench has tracked for Incogni (Surfshark), verified across 2 snapshots going back to 2026Q3.

  1. Incogni (Surfshark) price increase

    Highest tier increased from $16 to $23/month

    +43.87%

  2. Incogni (Surfshark) tier restructure

    Changed from 4 to 5 pricing tiers

Price stable over 0.2 years

View Incogni (Surfshark)'s full price history →

Incogni (Surfshark) Pricing FAQ

01 What is the cheapest Incogni (Surfshark) plan?

The Standard plan is available at $15.98 per month.

02 What are the annual pricing options for Incogni (Surfshark)?

The Standard plan costs $95.88 annually, which is $7.99 per month. The Unlimited plan costs $179.88 annually, which is $14.99 per month. The Family plan costs $191.88 annually, which is $15.99 per month. The Family Unlimited plan costs $275.88 annually, which is $22.99 per month.

03 Does Incogni (Surfshark) have a free plan?

Incogni (Surfshark) does not offer a free plan.

Is this pricing incorrect? — we'll verify and update it.