Quick Answer
Last verified:

Qualtrics XM pricing varies by team size and features, ranging from $0 to $0 per user/month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: January 2026 | Sources: 10 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Interaction-based pricing can become unpredictable with high feedback volumes

2

Implementation and configuration services ($10,000-$100,000+)

3

Professional services for custom integrations

4

Advanced training programs beyond standard onboarding

5

Premium support packages for faster response times

6

Additional modules for specialized capabilities

7

Data storage costs for large historical datasets

8

API usage overages beyond included limits

Example: True Cost for 25 Users

License (25 × $0 × 12) $0/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$0/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $25,000–$60,000
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Qualtrics XM?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Qualtrics XM charge for implementation?

Qualtrics XM doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Qualtrics XM support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Qualtrics XM?

Most Qualtrics XM plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Qualtrics XM?

Many features marketed as part of Qualtrics XM are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

Get a complete Qualtrics XM cost breakdown

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