Loom Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Loom pricing ranges from $0 to $20/user/month.
Loom costs Free to $20 per user/month as of March 2026, with 4 plans available including a free tier. Plan: Starter (free). Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Loom offers 4 pricing tiers: Starter, Business, Business + AI, Enterprise. The Business plan is teams needing unlimited async video communication.
Compared to other communication software, Loom is positioned at the budget-friendly price point.
- 0
- Average negotiated discount: 10%
- 3 documented hidden costs beyond list price
- Contracts auto-renew — Cannot cancel during 14-day free trial
How much does Loom cost?
Loom Pricing Overview
Loom has 4 pricing plans, including a free tier. Paid plans range from $0 to $20/user/month. The Starter plan is free and is best for individual creators and small teams trying async video. The Business plan requires contacting sales for a custom quote and is designed for teams needing unlimited async video communication. The Business + AI plan requires contacting sales for a custom quote and is designed for teams wanting ai-powered video intelligence and editing. The Enterprise plan requires contacting sales for a custom quote and is designed for large organizations needing enterprise security and sso.
Loom contracts auto-renew, with a Annual billing required for Business plans minimum commitment, requiring Cannot cancel during 14-day free trial notice to cancel.
There are at least 3 documented hidden costs beyond Loom's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 1 independent sources.
Loom is a video messaging platform that helps teams communicate asynchronously through quick screen recordings and video messages. Acquired by Atlassian in 2023, Loom integrates with popular productivity tools like Slack, Notion, and Jira.
Loom's free Starter plan includes 25 videos per person with 5-minute recording limits and 720p quality. Paid plans start at $15/user/month for Business (unlimited videos, 4K quality) and $20/user/month for Business + AI (auto-summaries, AI editing features).
How Loom Pricing Compares
Compare Loom pricing against top alternatives in Communication.
All Loom Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Starter videos: 25 per personduration: 5 minutes per recording | Free | Free | Individual creators and small teams trying async video |
| Business | Contact Sales | Contact Sales | Teams needing unlimited async video communication |
| Business + AI | Contact Sales | Contact Sales | Teams wanting AI-powered video intelligence and editing |
| Enterprise | Contact Sales | Contact Sales | Large organizations needing enterprise security and SSO |
View all features by plan
Starter
- 25 videos per person maximum
- 5-minute recording limit per video
- Unlimited meeting length for recordings
- Up to 720p video quality
- Up to 50 workspace members
- Unlimited screenshots
- Basic transcriptions
- Emoji reactions and comments
- Video privacy controls
Business
- Unlimited videos per person
- Unlimited recording length
- Up to 4K video quality
- Unlimited workspace members
- Basic waveform editing
- Remove Loom branding
- Upload and download videos
- Password-protected videos
- Priority support
Business + AI
- Everything in Business
- Auto-meeting notes and recaps
- Auto titles and summaries
- Auto chapters
- Filler word removal
- Silence removal
- Video variables
- Edit by transcript
Enterprise
- Everything in Business + AI
- SSO (SAML)
- SCIM directory provisioning
- Advanced privacy controls
- Custom data retention
- Salesforce integration (Beta)
- Zoom import
- Dedicated account manager
- Custom onboarding
- 99.95% uptime SLA
Compare Loom vs Alternatives
Before committing to Loom, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Loom
0Loom Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A solo user or very small team getting started with Loom on the free plan
A large enterprise deploying Loom across the organization
A typical team using Loom with standard features
How Loom Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Loom | Free | $20/user/month |
| Discord | Free | $9.99/user/month |
| Google Meet | $7.2/user/month | $21.6/user/month |
| Microsoft Teams | Free | $22/user/month |
| RingCentral | $20/user/month | $35/user/month |
| Slack | Free | $18/user/month |
Detailed pricing comparisons:
Loom Contract Terms
Loom contracts auto-renew and cannot be downgraded mid-term. Changes require Cannot cancel during 14-day free trial. These terms are sourced from verified buyer experiences.
No evidence of downgrade options; users report difficulty removing seats or canceling
How to Negotiate Loom Pricing
Loom contracts are negotiable — buyers save an average of 10% off list price. These 2 tactics are sourced from real buyer experiences and procurement specialists.
Vendr data shows buyers save 10% on average when purchasing through their platform. Use this as a baseline for negotiation.
Vendr marketplace dataReference competing screen recording tools mentioned in discussions as alternatives to create pricing pressure. Many alternatives offer similar features at lower cost points.
Reddit screen recorder comparison articlesLoom Pricing FAQ
01 How much does Loom cost?
Loom Starter is free with 25 videos per person and 5-minute limits. Business costs $15/user/month (annual). Business + AI costs $20/user/month (annual). Enterprise has custom pricing.
02 What are Loom free plan limits in 2026?
Loom Starter (free) limits you to 25 videos per person maximum, 5-minute recording limit per video, 720p video quality, and up to 50 workspace members. Once you hit 25 videos, you must upgrade or delete existing videos.
03 Does Loom have a free plan?
Yes, Loom Starter is free forever with 25 videos per person, 5-minute recording limit, 720p quality, and up to 50 workspace members. It includes basic transcriptions and comments.
04 What hidden costs should I expect?
AI features (auto-summaries, filler word removal) require Business + AI at $20/user/month, not basic Business at $15. SSO requires Enterprise tier with custom pricing.
05 Can I negotiate Loom pricing?
Enterprise pricing is negotiable. Volume discounts are available for large teams (100+ users). Business and Business + AI have fixed per-seat pricing.
06 What is the difference between Loom Business and Business + AI?
Business ($15/user/month) includes unlimited videos and 4K quality. Business + AI ($20/user/month) adds auto-meeting notes, auto-summaries, auto-chapters, filler word removal, silence removal, and edit by transcript.
07 Loom vs Vidyard: Which is cheaper?
Loom Business ($15/user/month) is cheaper than Vidyard Pro ($19/user/month). Loom has a more generous free tier with 25 videos vs Vidyard's limited free plan.
08 Does Loom offer startup discounts?
Yes, Loom offers startup programs through accelerator partnerships with discounted or free access. Atlassian (Loom's parent company) also has startup programs.
09 Can I cancel my Loom subscription during the free trial?
Based on user reports, Loom's free trial cannot be cancelled during the 14-day trial period. Users report that attempting to cancel results in continued charges, and some have had to cancel their credit cards to stop unauthorized billing.
10 What happens if I hit the 25 video limit on the free plan?
On the Starter (free) plan, you have a hard limit of 25 videos per person total. Once you hit this limit, you must delete old videos to create new ones, or upgrade to a paid plan. This is a total limit, not a monthly reset.
11 Can I record videos longer than 5 minutes on the free plan?
No. The Starter plan has a strict 5-minute recording limit per video. Users report that even after upgrading to Business plans, some experienced issues with recordings stopping at 5 minutes due to technical problems.
12 What video quality can I record on the free plan?
The Starter plan is limited to 720p video quality. Higher quality options like 1080p or 4K require a paid Business or Business + AI plan. There is no way to upgrade video quality retroactively on already-recorded videos.
13 How reliable is Loom for daily use?
User reviews indicate significant reliability issues. Common problems include the desktop app crashing frequently (reported as 5 out of 10 times), videos getting stuck during upload/processing, audio sync issues, and login problems especially after the Atlassian acquisition. Multiple users describe the software as 'buggy' and say it 'wastes more time than it saves.'
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