Wix Pricing 2026

The Core plan ($29/month annual) allows selling up to 50,000 products with basic eCommerce features and customer accounts. The Business plan ($39/month annual) supports unlimited products and adds advanced features like automated shipping, sales tax automation, abandoned cart recovery, and product reviews. Business is better for growing stores.

Yes, you can upgrade your Wix plan anytime, and the new features take effect immediately. Downgrading is also possible but may result in losing access to premium features. If you're on an annual plan, you won't receive a refund for the remaining time on your current plan when upgrading.

Yes, Wix websites have a limit of 100 regular pages (not including blog posts). If you need more pages, you'll need to use blog posts, which are unlimited, or consider restructuring your site. The editor performance can also slow down as you approach this limit.

Wix doesn't charge transaction fees on any plan, but you still pay credit card processing fees to payment processors. Standard processing fees are 2.9% + 30¢ per transaction through providers like Stripe or PayPal. This is separate from your Wix subscription cost.

Yes, Wix has significantly improved its SEO capabilities in recent years. You can customize SEO titles, meta descriptions, image alt text, create 301 redirects, and use SEO patterns to automatically generate titles and descriptions. However, some users report that Wix sites load slower than competitors, which can impact SEO rankings.

Yes, Velo by Wix allows users with coding skills to add custom JavaScript functionality and create custom API interactions. You can also add HTML embeds and custom CSS. However, Wix is primarily designed as a no-code platform, so coding capabilities are more limited than WordPress or custom-built solutions.