Looker Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Looker pricing varies by team size and features, ranging from $0 to $0 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Looker offers 3 pricing tiers: Standard, Enterprise, Embed. The Enterprise plan is internal bi and analytics with enhanced security needs.
Compared to other business intelligence software, Looker is positioned at the budget-friendly price point.
Looker, part of Google Cloud, uses code-based LookML modeling for enterprise BI with version-controlled data logic.
All Looker Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Standard | Contact | Contact | Small organizations with fewer than 50 users |
| Enterprise | Contact | Contact | Internal BI and analytics with enhanced security needs |
| Embed | Contact | Contact | External analytics and custom applications at scale |
View all features by plan
Standard
- 1 production instance
- 10 Standard Users included
- 2 Developer Users included
- Up to 1,000 query-based API calls/month
- Up to 1,000 administrative API calls/month
Enterprise
- 1 production instance
- 10 Standard Users included
- 2 Developer Users included
- Up to 100,000 query-based API calls/month
- Up to 10,000 administrative API calls/month
- Enhanced security
Embed
- 1 production instance
- 10 Standard Users included
- 2 Developer Users included
- Up to 500,000 query-based API calls/month
- Up to 100,000 administrative API calls/month
Get a custom Looker quote
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Frequently Asked Questions
01 How much does Looker cost?
Looker pricing is custom and not publicly listed. Based on market data, small deployments typically start at $3,000-5,000/month ($36,000-60,000/year) with annual contracts required. Pricing scales based on user count, query volume, and support level. You must contact Google Cloud sales for a quote.
02 Does Looker charge per user?
Looker's pricing model varies by contract. Some agreements include unlimited viewer users with platform fees based on developers and query volume. Other contracts use tiered user-based pricing. The pricing structure is negotiable and depends on your specific use case.
03 Is Looker more expensive than Tableau?
For small teams, yes - Looker's $3,000-5,000/month minimum vs Tableau's per-user pricing ($15-75/user/month). However, for large organizations with 100+ users, Looker's unlimited viewer model can be more cost-effective than paying for hundreds of Tableau licenses. Total cost depends on team size.
04 What is LookML and why does it matter for pricing?
LookML is Looker's proprietary modeling language for defining business logic in code. It requires specialized developers ($100K-150K salaries) to build and maintain models. While LookML creates consistency, the talent cost can significantly increase total cost of ownership beyond the Looker license fees.
05 Can I use Looker without Google Cloud?
Yes, Looker works with any SQL database including Snowflake, AWS Redshift, Azure SQL, MySQL, and PostgreSQL. However, the deepest integrations and potential discounts come from using BigQuery on Google Cloud Platform. Looker is database-agnostic.
06 Does Looker include data warehouse costs?
No, Looker queries your existing data warehouse (BigQuery, Snowflake, Redshift, etc.) and you pay those platforms separately for compute and storage. These costs often exceed Looker fees - budget $1,000-20,000+/month for the data warehouse based on usage.
07 What's included in Looker support?
Standard support is included with business hours coverage. Premium support (24/7, faster SLAs, dedicated support engineers) costs an additional 20-30% of annual contract value. Most enterprises opt for premium support given Looker's complexity.
08 How does Looker pricing compare to Power BI?
Looker is significantly more expensive for small teams. Power BI Pro costs $10/user/month ($1,200/year for 10 users) vs Looker's $36,000+ minimum. Looker is positioned for enterprise use cases where its modeling capabilities and unlimited viewers justify the premium.