Price checkMonthly
FreeFreeStarter$22/moBuilder$59/mo
See all 6 plans

All Tavus Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • Whitelabeled APIs + no-code platform
  • 20 minutes of Conversational Video/month
  • Access to 10 stock replicas
  • Support for 42+ languages
  • 1 concurrent session
  • 5 minute max conversation duration
  • Developer docs + community support

Starter

  • Everything in Free
  • 60 minutes of Conversational Video/month
  • 1 Custom Replica slot
  • 1 Google/Zoom Meet configuration
  • Conversation transcripts
  • 1 concurrent session
  • 5 min max conversation duration
  • 5 minutes of video generation/month
  • Pay-as-you-go overage ($0.35/min CVI, $1/min video gen)
  • No watermark

Builder

  • Everything in Starter
  • 175 minutes of Conversational Video/month
  • 3 Custom Replica slots
  • Up to 3 concurrent sessions
  • 3 Google/Zoom Meet configurations
  • Access to 25 stock replicas
  • 15 min max conversation duration
  • 15 minutes of video generation/month
  • Pay-as-you-go overage ($0.35/min CVI, $1/min video gen)
  • No watermark

Growth

  • Everything in Builder
  • 1,300 minutes of Conversational Video/month
  • 7 Custom Replica slots
  • Up to 10 concurrent sessions
  • 7 Google Meet/Zoom configurations
  • Access to 100+ stock replicas
  • Conversation recordings ($0.03/min)
  • No conversation duration limit
  • 50 minutes of video generation/month
  • Pay-as-you-go overage ($0.31/min CVI, $0.90/min video gen)
  • Priority support
  • No watermark

Business

  • Everything in Growth
  • 4,000 minutes of Conversational Video/month
  • 15 Custom Replica slots
  • Up to 15 concurrent sessions
  • 15 Google/Zoom Meet configurations
  • 250 minutes of video generation/month
  • Pay-as-you-go overage ($0.26/min CVI, $0.80/min video gen)
  • Priority support + 1:1 onboarding call
  • No watermark

Enterprise

  • Everything in Business
  • 100% whitelabeled experience
  • Access to dedicated stock replicas
  • Significant scaling discounts on all usage
  • Custom concurrency limits
  • Dedicated priority support with named account team
  • Private Slack channel
  • Enterprise-grade security and compliance
  • SOC 2 and HIPAA compliance
  • Performance SLAs
  • Faster boot times
  • Bespoke solutions and forward deployed engineering
  • Zero data retention option
Pricing Alerts

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What does Tavus actually cost you?

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Tier
Billing
Your projected cost$550per month · $22/unit × 25units
Year 1 license$6.6K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Tavus's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$264/yr
Builder$708/yr
Growth$4.8K/yr
Business$12K/yr
EnterpriseCustom
Quick Answer
Last verified:
Medium confidence

Tavus costs Free to $975 per month as of August 2026, with 6 plans available including a free tier. Plans: Free (free), Starter at $22/month, Builder at $59/month, Growth at $397/month, and Business at $975/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Tavus offers 6 pricing tiers: Free, Starter, Builder, Growth, Business, Enterprise. A free plan is available. Paid plans include Starter at $22/month, Builder at $59/month, Growth at $397/month. The Starter plan is builders starting to craft human-ai experiences.

Compared to other ai video generators software, Tavus is positioned at the premium price point.

  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — Users can cancel their subscription by accessing the "Change/Cancel Membership" section in their "Billing Portal/Account Settings" page.
Last verified: | Sources: 2 pricing pages and reviews

How much does Tavus cost?

Tavus offers 6 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $22/month, Builder at $59/month, Growth at $397/month, Business at $975/month, Enterprise (custom pricing).

Tavus Pricing Overview

Tavus has 6 pricing plans, including a free tier. Paid plans range from $0 to $975/month. The Free plan is free and is best for developers exploring the platform. The Starter plan costs $22/month, best for builders starting to craft human-ai experiences. The Builder plan costs $59/month, best for individuals, startups, and businesses building and testing. The Growth plan costs $397/month, best for teams productionizing ai conversation experiences. The Business plan costs $975/month, best for companies starting to scale with direct support needs. The Enterprise plan requires contacting sales for a custom quote and is designed for high-volume businesses with enterprise security and scale needs.

Tavus contracts auto-renew.

There are at least 5 documented hidden costs beyond Tavus's list price, including implementation, training, and add-on fees.

This pricing was last verified in August 1, 2026 from 2 independent sources.

Try Tavus Free

Tavus is an AI video personalization platform offering text-to-video replicas and conversational video APIs. Free tier with 25 minutes; paid plans start at $39/month (Hobbyist) and scale to custom enterprise contracts.

How Tavus Pricing Compares

Compare Tavus pricing against top alternatives in AI Video Generators.

Colossyan $0-$88/month Compare → D-ID $0-$108/month Compare → Descript $0-$65/month Compare →

Compare Tavus vs Alternatives

Before committing to Tavus, compare pricing with these 3 alternatives in the same category.

VSColossyan
Free

General use

Full comparison
VSD-ID
Free

Testing

Full comparison
VSDescript
Free

Testing Descript before subscribing

Full comparison

All Tavus alternatives & migration guides

What Companies Actually Pay for Tavus

Review scores
Trustpilot 4.3out of 5 (2,495)
Third-party review aggregates, as of Jun 2026
Top pricing complaints
High Cost and Unmet PromisesPoor Quality and Technical IssuesRobotic AI VoiceSetup Time and Learning Curve

How Tavus Pricing Compares

Software Starting Price Top Price
Tavus Free $975/month
Captions Free $69.99/month
Colossyan Free $88/month
D-ID Free $108/month
Descript Free $65/month
Google Veo Free $99.99/month

Detailed pricing comparisons:

Browse all AI Video Generators pricing →

5 Tavus Hidden Costs Beyond the List Price

Beyond the listed price, Tavus has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Pay-as-you-go Credit System
    medium 1 source
    industry "While Tavus aims for transparent pricing, several factors can contribute to higher-than-expected overall costs, particularly for enterprise buyers: * Pay-as-you-go Credit System: The variable nature of usage-based credits for video generation and ..."
  • Data Preparation
    high 1 source
    industry "Data Preparation: This is often cited as a significant hidden cost in AI projects, requiring substantial effort and expense to ensure data readiness."
  • Compute Overages
    high 1 source
    industry "Compute Overages: When usage exceeds contracted limits, vendor overage pricing can be significantly higher than the base rate."
  • Change Management and Training
    medium 1 source
    industry "Change Management and Training: Costs associated with training users and managing organizational change are often underestimated, despite skills gaps being a major barrier to integration."
  • Onboarding and Technical Issues $1,200
    critical 1 source
    industry "Onboarding and Technical Issues: One user reported an initial payment of "$1,200 initially" for "about 500 videos including the onboarding" and described the onboarding process as a "nightmare" due to technical issues and bugs, leading to a long c..."
Tip

Ask your Tavus sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry Trustpilot Consumer reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 7 source citations total.

Tavus Contract Terms

Tavus contracts auto-renew. Changes require Users can cancel their subscription by accessing the "Change/Cancel Membership" section in their "Billing Portal/Account Settings" page.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Users can cancel their subscription by accessing the "Change/Cancel Membership" section in their "Billing Portal/Account Settings" page.
Based on 1 verified source

How to Negotiate Tavus Pricing

Tavus contracts are negotiable. These 1 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 1 tactics
Custom Agreements medium success

The enterprise tier allows for custom agreements.

https://eesel.ai
High success Medium Low / difficult

Full negotiation guide →

Tavus Price History

Pricing changes CostBench has tracked for Tavus, verified across 2 snapshots going back to 2026Q2.

  1. Tavus price increase

    Highest tier increased from $397 to $975/month

    +145.59%

  2. Tavus tier restructure

    Changed from 4 to 6 pricing tiers

  3. Tavus Starter decrease

    Starter tier decreased from $59 to $22/month

    -62.7%

  4. Tavus tier renamed

    "Basic" renamed to "Free"

  5. Tavus tier renamed

    "Growth" renamed to "Builder"

Price decreased 31% over 0.2 years

View Tavus's full price history →

Tavus Pricing FAQ

01 How does Tavus pricing work?

Tavus prices by conversational video minutes plus replicas. Free includes 25 minutes. Hobbyist is $39/month for 100 minutes, Business $189/month for 500+, Enterprise custom for high-volume API usage.

02 What's a Tavus 'replica'?

A replica is a custom AI clone of a real person trained from a short video. Personal replicas are included on Starter and above; the Growth plan supports multiple replicas for team use.

03 Is Tavus suitable for production sales outreach?

The Growth plan ($397/mo) is designed for production usage with watermark removal and higher concurrency. Enterprise is recommended for >500 minutes/month or strict compliance needs.

Is this pricing incorrect? — we'll verify and update it.