Quick Answer
Last verified:

Cognism pricing varies by team size and features, ranging from $16.5K to $100K per annual in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Top Cognism Alternatives

1

Apollo.io

Easy Migration
$0-149/user/month
Best for: Teams wanting combined database and outreach affordably
vs Cognism:

Apollo is 5-10x cheaper with combined prospecting and engagement but weaker European data.

2

ZoomInfo

Medium Effort
$15,000-45,000/year
Best for: Enterprise teams needing the largest global database
vs Cognism:

ZoomInfo has more contacts globally but Cognism leads in European data quality.

3

Lusha

Easy Migration
$0-79/user/month
Best for: Teams needing quick European contact lookup
vs Cognism:

Lusha offers good European coverage at lower cost with simpler interface.

When to Stay with Cognism

Stay with Cognism if you target European markets and rely on their GDPR-compliant data, use their Diamond Data for mobile-verified contacts, or your team values their phone verification quality

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on Cognism
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current Cognism $16.5K-$100K/annual -
Apollo.io $0-149/user/month Easy
ZoomInfo $15,000-45,000/year Medium
Lusha $0-79/user/month Easy

Detailed Comparisons

Frequently Asked Questions

01 What are the best Cognism alternatives?

The top Cognism alternatives include Apollo.io, ZoomInfo, Lusha. Each offers different strengths: Apollo.io is teams wanting combined database and outreach affordably, while ZoomInfo is enterprise teams needing the largest global database.

02 Is it hard to switch from Cognism to an alternative?

Migration difficulty varies by alternative. Among Cognism alternatives, Apollo.io and Lusha offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from Cognism?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Cognism's typical price of $40000/annual is on the higher end of the market. Factor in migration costs and productivity dip during transition.

04 Should I stay with Cognism or switch?

Stay with Cognism if you target European markets and rely on their GDPR-compliant data, use their Diamond Data for mobile-verified contacts, or your team values their phone verification quality However, if your needs have evolved or you're not using Cognism's advanced features, exploring alternatives could save you money and complexity.

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