Leonardo.ai Pricing 2026
Complete pricing guide with plans, hidden costs, and negotiation tips
Leonardo.ai pricing varies by team size and features, ranging from $0 to $60 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Leonardo.ai offers 4 pricing tiers: Free, Apprentice, Artisan, Maestro. Standard paid plans include Free at $0/month, Apprentice at $12/month, Artisan at $30/month. The Apprentice plan is regular users wanting more generations.
Compared to other ai image generators software, Leonardo.ai is positioned at the budget-friendly price point.
Leonardo.ai is an AI image generation platform that stands out for its generous free tier, custom model training, and focus on game asset creation. With 150 free tokens daily and a suite of tools for 3D textures and consistent characters, it's become popular with game developers, digital artists, and hobbyists who want more than Midjourney or DALL-E offer.
Leonardo.ai pricing includes a free tier (150 tokens/day), Apprentice at $12/month (8,500 tokens), Artisan at $30/month (25,000 tokens), and Maestro at $60/month (60,000 tokens). Annual billing saves approximately 30%. Custom model training is included starting at the Apprentice tier.
In this guide, we explain Leonardo's token system, compare it to Midjourney and other generators, detail the custom model training feature, and help you decide if Leonardo fits your creative workflow.
All Leonardo.ai Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free Tokens: 150/day (~30-75 images)Models: Most available | Free | Free 0 | Hobbyists and those evaluating Leonardo |
| Apprentice Tokens: 8,500/monthCustom models: 1 | $12 /month | $100 /month | Regular users wanting more generations |
| Artisan Tokens: 25,000/monthCustom models: 5 | $30 /month | $240 /month | Professional creators needing volume |
| Maestro Tokens: 60,000/monthCustom models: 20 | $60 /month | $480 /month | High-volume professional use |
View all features by plan
Free
- 150 tokens/day
- Leonardo Phoenix model
- Image generation
- 3D texture generation
- Community models
- Public generations
Apprentice
- 8,500 tokens/month
- Private generations
- Priority infrastructure
- Train custom models (1)
- More concurrent jobs
Artisan
- 25,000 tokens/month
- Private generations
- Train custom models (5)
- Priority queue
- More concurrent jobs
Maestro
- 60,000 tokens/month
- Private generations
- Train custom models (20)
- Highest priority
- Maximum concurrent jobs
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Frequently Asked Questions
01 How much does Leonardo.ai cost?
Leonardo.ai pricing: Free (150 tokens/day), Apprentice $12/month (8,500 tokens), Artisan $30/month (25,000 tokens), Maestro $60/month (60,000 tokens). Annual billing saves about 30%.
02 Is Leonardo.ai free?
Yes, Leonardo.ai has a generous free tier with 150 tokens/day (~30-75 images daily). This is more generous than most competitors. Free generations are public. For private images and more volume, paid plans start at $12/month.
03 Leonardo.ai vs Midjourney: Which is better?
Leonardo offers a free tier (Midjourney doesn't), custom model training, and game asset generation. Midjourney has higher artistic quality for creative images. Leonardo is better value for games/3D; Midjourney for artistic projects.
04 What are Leonardo tokens?
Tokens are Leonardo's usage currency. One image typically costs 2-5 tokens depending on model and settings. Free users get 150 tokens/day; paid plans get monthly allocations. Tokens don't roll over month to month.
05 How many images can I generate with Leonardo?
Rough estimates per tier: Free ~30-75/day, Apprentice ~1,700-4,250/month, Artisan ~5,000-12,500/month, Maestro ~12,000-30,000/month. Actual count depends on model and quality settings.
06 Can I train custom models on Leonardo?
Yes, Leonardo allows custom model training starting at Apprentice tier (1 model). Upload your images to train a model on your style or subject. Higher tiers allow more custom models (up to 20 on Maestro).
07 What is Leonardo Phoenix?
Leonardo Phoenix is their latest foundation model with improved quality, consistency, and prompt understanding. It's available on all tiers including free. Higher quality than previous Leonardo models.
08 Is Leonardo good for game assets?
Yes, Leonardo has strong game asset features including 3D texture generation, consistent character creation, and game-specific fine-tuned models. Popular with indie game developers and studios.
09 Does Leonardo offer an API?
Yes, Leonardo has an API for developers. API access is included in paid plans with token-based usage. Check their documentation for integration details and pricing.
10 Are Leonardo images commercially usable?
Yes, Leonardo grants commercial rights to generated images on paid plans. Free tier has some restrictions - check current terms. Paid subscribers can use images commercially without additional licensing.
11 What is Leonardo's Realtime Canvas?
Realtime Canvas is Leonardo's feature for instant image generation as you draw or adjust. See results update in real-time. Available on paid plans, useful for iterative design workflows.
12 Does Leonardo have annual billing?
Yes, annual billing saves about 30%: Apprentice $8.33/month ($100/year), Artisan $20/month ($240/year), Maestro $40/month ($480/year). Significant savings for committed users.