Quick Answer
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Tray.ai pricing varies by team size and features, ranging from $500 to $10K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Tray.ai offers 4 pricing tiers: Pro, Team, Enterprise, Embedded Bundle. The Team plan is departments running multiple automation use cases across marketing, sales, and operations teams.

Compared to other ai automation software, Tray.ai is positioned at the premium price point.

Last verified: January 2026 | Sources: 5 pricing pages and reviews

Tray.ai (formerly Tray.io) is an enterprise-grade integration and automation platform -- often called an iPaaS (integration Platform as a Service) -- that enables businesses to connect applications, automate workflows, and build AI-powered agents without deep coding expertise. Unlike simpler tools like Zapier or Make that focus on individual trigger-action workflows, Tray.ai is designed for complex, multi-departmental orchestration with advanced data transformation, branching logic, and embedded integration capabilities.

All Tray.ai plans require custom pricing through their sales team. Based on industry data, the Pro plan starts around $500-$600/month with 250,000 task credits, Team plans range from $2,000-$5,000/month with 500,000 credits and 20 workspaces, and Enterprise deployments cost $5,000-$10,000+/month with 750,000 credits and unlimited workspaces. The Embedded Bundle for SaaS companies adds further cost.

A key differentiator is Tray.ai's Merlin AI Agent Builder, sold separately, which allows teams to create intelligent automation agents that reason and adapt. This positions Tray.ai not just as a workflow tool but as an AI orchestration platform. However, the separate purchase requirement means your total cost of ownership can be significantly higher than the base platform subscription.

In this 2026 pricing guide, we break down Tray.ai's four plan tiers, explain the task credit system, estimate real-world costs based on industry benchmarks, reveal hidden fees like limited log retention and workspace caps, and compare Tray.ai to alternatives like Zapier, Make, Workato, and n8n to help you determine if an enterprise iPaaS is the right fit for your automation needs.

All Tray.ai Plans & Pricing

Plan Monthly Annual Best For
Pro Task credits: 250,000 starterWorkspaces: 3 Contact Contact Individual teams automating a specific mission-critical use case like lead routing, data sync, or alert management
Team Task credits: 500,000 starterWorkspaces: 20 Contact Contact Departments running multiple automation use cases across marketing, sales, and operations teams
Enterprise Task credits: 750,000 starterWorkspaces: Unlimited Contact Contact Large organizations needing cross-departmental automation, embedded integrations for customers, and enterprise-grade governance
Embedded Bundle Task credits: Custom allocationWorkspaces: Custom Contact Contact SaaS companies wanting to offer native integrations or an integration marketplace to their own customers and partners
View all features by plan

Pro

  • 250,000 starter task credits
  • 3 workspaces
  • 7-day log retention
  • 600+ connectors
  • Visual workflow builder (drag-and-drop)
  • Webhook and API triggers
  • Customer success included

Team

  • 500,000 starter task credits
  • 20 workspaces
  • Access to all platform add-ons
  • 600+ connectors
  • Multi-step workflow orchestration
  • Advanced data transformation tools
  • Priority customer success support

Enterprise

  • 750,000 starter task credits
  • Unlimited workspaces
  • Access to all platform add-ons
  • Embedded Bundle for partner/customer integrations
  • 600+ connectors
  • Advanced governance and RBAC controls
  • Dedicated customer success manager
  • Custom SLA and contract terms

Embedded Bundle

  • Turn-key integrations for end users and partners
  • Integration marketplace capabilities
  • Workflow builder embedding for your product
  • Partner ecosystem automation
  • White-label integration options
  • Dedicated deployment support
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Hidden Costs to Budget For

Watch for 6 hidden costs
  • No public pricing: Tray.ai does not publish any prices on their website. All plans require contacting sales, which means you cannot compare costs upfront. Industry estimates suggest the Pro plan starts around $500-$600/month, with enterprise deployments reaching $5,000-$10,000+/month.
  • Task credit consumption is opaque: Tray.ai uses task credits as its billing unit, but how credits map to actual workflow executions is not straightforward. Complex workflows with loops, branching, and API calls consume credits faster than simple data syncs, making budgeting difficult without a pilot period.
  • Merlin AI Agent Builder is a separate purchase: Tray.ai's AI agent capabilities (Merlin Agent Builder) are not included in base plans and must be purchased as a separate add-on. If you need AI-powered automation agents, expect an additional cost on top of your platform subscription.
  • Workspace limits on lower tiers: The Pro plan includes only 3 workspaces and the Team plan includes 20. If your organization has more than 3 departments or projects needing separate environments, you must upgrade to Enterprise for unlimited workspaces.
  • Log retention is minimal on Pro: The Pro plan retains execution logs for only 7 days, making it difficult to debug issues or audit automation runs after the first week. Extended log retention requires upgrading to a higher tier.
  • Add-on ecosystem increases total cost: Premium features like advanced compliance, API platform capabilities, and the Embedded Bundle are add-ons that increase total cost of ownership. The base plan price is the floor, not the ceiling.
Tip

Ask your Tray.ai sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Tray.ai cost?

Tray.ai does not publish pricing publicly. All plans (Pro, Team, Enterprise) require contacting their sales team for a custom quote. Based on industry data and customer reports, the Pro plan starts around $500-$600/month, with Team plans ranging from $2,000-$5,000/month and Enterprise deployments costing $5,000-$10,000+/month depending on task credits, workspaces, and add-ons.

02 Does Tray.ai offer a free trial?

Yes, Tray.ai offers a free trial that does not require a credit card. The trial allows you to test the platform's visual workflow builder, connectors, and automation capabilities before committing to a paid plan. Contact their sales team to initiate a trial with a tailored configuration for your use case.

03 What are Tray.ai task credits?

Task credits are Tray.ai's billing unit that measure automation usage. Each workflow execution consumes task credits based on the complexity and volume of actions performed. The Pro plan starts with 250,000 credits, Team with 500,000, and Enterprise with 750,000. Complex workflows with loops, API calls, and data transformations consume more credits per execution than simple triggers.

04 Tray.ai vs Zapier: which is better?

Tray.ai and Zapier serve different markets. Zapier is designed for individuals and small teams with simple trigger-action automations starting at $0/month. Tray.ai targets enterprises needing complex multi-step orchestration, advanced data transformation, and embedded integration capabilities. Choose Zapier for simplicity and low cost; choose Tray.ai for enterprise-grade iPaaS functionality.

05 Tray.ai vs Workato: which should I choose?

Both Tray.ai and Workato are enterprise iPaaS platforms with custom pricing. Tray.ai differentiates with its visual builder, Merlin AI Agent Builder, and Embedded Bundle for SaaS companies. Workato emphasizes agentic orchestration (Workato One) and recipe-based automation. Tray.ai tends to be slightly lower-priced; Workato typically starts at $10,000+/year. Choose based on which platform's connector library and UI better fit your team.

06 What is the Tray.ai Embedded Bundle?

The Embedded Bundle is an add-on tier designed for SaaS companies that want to offer native integrations or an integration marketplace to their own customers. It enables white-label embedding of Tray.ai's workflow builder into your product, allowing end users and partners to build integrations without leaving your platform. Pricing is custom and typically layered on top of an Enterprise subscription.

07 How many connectors does Tray.ai have?

Tray.ai offers 600+ pre-built connectors covering major business applications like Salesforce, Slack, HubSpot, Jira, Snowflake, and more. Additionally, you can connect to any API using the universal HTTP connector and custom connector framework. All connectors are available across all plan tiers.

08 What is Tray.ai Merlin?

Merlin is Tray.ai's AI Agent Builder that enables you to create intelligent automation agents that can reason, act, and learn with context. It includes guardrails, audit logs, and usage visibility for managing AI-powered workflows. Merlin is purchased separately from the base Tray.ai platform and works alongside your existing automation workflows.