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Imagine 3D (Luma AI) costs $30 to $300 per month as of August 2026, with 5 plans available. Plans: Individual Plus at $30/month, Individual Pro at $90/month, and Individual Ultra at $300/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Imagine 3D (Luma AI) offers 5 pricing tiers: Individual Plus, Individual Pro, Individual Ultra, Team, Enterprise. Paid plans include Individual Plus at $30/month, Individual Pro at $90/month, Individual Ultra at $300/month.

Last verified: | Sources: 1 pricing pages and reviews
Know Before You Buy — See Imagine 3D (Luma AI) Plans

Imagine 3D (Luma AI) lists $30-$300/month, but hidden costs like implementation and support add to the total as of August 2026. Key hidden costs: rapid credit exhaustion, lack of warning for high credit burn settings, no refunds for unsatisfactory output. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Rapid Credit Exhaustion

high overage

Users frequently report that credits are consumed much faster than anticipated, especially when generating high-resolution or HDR content, with a 5-second 1080p SDR clip costing 400 credits and 10,000 Plus allocation depleted after two to five 5-second HDR videos.

industry

Enabling HDR can significantly increase this, with some users reporting their entire 10,000-credit Plus allocation being depleted after generating only two to five 5-second videos.

2

Lack of Warning for High Credit Burn Settings

medium implementation

The interface may not clearly warn users about the high credit cost associated with settings like HDR and Ray 3 until after the credits have been used.

industry

Lack of Warning for High Credit Burn Settings: Buyers have noted that the interface may not clearly warn users about the high credit cost associated with settings like HDR and Ray 3 until after the credits have been used.

3

No Refunds for Unsatisfactory Output

high overage

Luma AI generally does not offer refunds for completed but unsatisfactory output, meaning users can expend credits on unusable generations.

industry

No Refunds for Unsatisfactory Output: While credits for technical failures are automatically returned, Luma AI generally does not offer refunds for completed but unsatisfactory output, meaning users can expend credits on unusable generations.

4

Top-Up Credits

medium addon

To continue generating content after exhausting monthly allocations, users must purchase additional credit packs, starting at $4 for 1,200 credits.

industry

Enabling HDR can significantly increase this, with some users reporting their entire 10,000-credit Plus allocation being depleted after generating only two to five 5-second videos.

5

API Usage Costs

high implementation

For developers and teams using the Luma Agents API, pricing is pay-as-you-go or through "Provisioned Throughput" plans, which cost $3,800 per unit per month for a 1-month commitment.

industry

For example, a 1-month commitment for Provisioned Throughput costs $3,800 per unit per month, with longer commitments offering discounts.

Frequently Asked Questions

01 What hidden costs should I budget for with Imagine 3D (Luma AI)?

Beyond the license fee, budget for: Rapid Credit Exhaustion (400 credits (for 5-second 1080p SDR clip), 10,000 credits (Plus allocation)); Top-Up Credits ($4 for 1,200 credits); API Usage Costs ($3,800 per unit per month). Exact totals depend on your deployment size and negotiated terms.

02 Does Imagine 3D (Luma AI) charge for implementation?

Imagine 3D (Luma AI) implementation is not included in the license cost. The interface may not clearly warn users about the high credit cost associated with settings like HDR and Ray 3 until after the credits have been used..

03 How much does Imagine 3D (Luma AI) support cost?

Premium support pricing for Imagine 3D (Luma AI) depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Imagine 3D (Luma AI)?

Users frequently report that credits are consumed much faster than anticipated, especially when generating high-resolution or HDR content, with a 5-second 1080p SDR clip costing 400 credits and 10,000 Plus allocation depleted after two to five 5-second HDR videos.. Estimated impact: 400 credits (for 5-second 1080p SDR clip), 10,000 credits (Plus allocation).

05 What add-ons cost extra with Imagine 3D (Luma AI)?

Add-on pricing for Imagine 3D (Luma AI) varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — See Imagine 3D (Luma AI) Plans

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