Yotpo Loyalty vs Marsello
Loyalty Program Software pricing comparison · 2026
Yotpo Loyalty has a free plan, then $89–$169/user/mo, while Marsello costs $60–$120/mo. Yotpo Loyalty is typically 6% more affordable, though your actual cost depends on tier and team size.
Yotpo Loyalty
Yotpo Loyalty pricing starts at $0/month billed monthly for the Free plan with basic loyal
verified 11w ago
$1.4K
$51K
Marsello
Marsello pricing starts at $60/month for the Loyalty Launch plan.
verified 7d ago
$1.4K
$51K
Annual license estimate
Marsello
costs
$49K
less than
Yotpo
· 25 seats where applicable
Cheapest
$1.4K
Spread
97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pro
$51K/yr
year 1 license · $169/seat
Loyalty Accelerate
$1.4K/yr
year 1 license · flat plan price
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
4 sourced facts
3 hidden-cost · 1 contract
Last verified
2mo ago
Confidence
Limited confidence
Sources
1 sourced fact
1 contract
Last verified
1w ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Yotpo
Marsello
Auto-renewal
—
—
Cancellation
—
at any time
Commitment
—
no minimum periods
Price escalation
Historical evidence shows significant pricing increases over time. Free tier features have been moved to paid tiers, and premium features previously at $499/month may have different pricing now.
—
Can downgrade
No
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Yotpo Loyalty and Marsello both operate in the loyalty program software category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Yotpo Loyalty | Marsello |
|---|---|---|
| Free | Free /user/month | $60 /month |
| Starter | $89 /user/month | $120 /month |
| Pro | $169 /user/month | — |
| Premium | Custom | — |
| Enterprise | Custom | — |
Contract Terms
| Term | Yotpo Loyalty | Marsello |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | at any time |
| Minimum commitment | — | no minimum periods |
| Price escalation | Historical evidence shows significant pricing increases over time. Free tier features have been moved to paid tiers, and premium features previously at $499/month may have different pricing now. | — |
| Can downgrade | No | — |