Power BI vs Looker Pricing (2026)
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Team size
25 seats

Power BI vs Looker

Business Intelligence pricing comparison · 2026

Power BI pricing ranges from $0–$24/user/month, while Looker uses custom pricing. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Power pricing
Free plan limits → Discount programs →
Visit Looker pricing
Discount programs →
Compare
2 products · Business Intelligence
Side-by-side · live
Power BI
Power BI costs $14 per user per month for Pro and $24 per user per month for Premium Per U
verified 6d ago
$699 $72K
View pricing →
Looker
Looker uses custom pricing for all editions.
verified 7w ago
$699 $72K
View pricing →
Verdict · Vendr median · year 1
Power saves $71K vs Looker · 25 seats
Cheapest $699
Spread 99%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Power BI Premium Per User
$7.2K/yr
year 1 license · $24/seat
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$699/yr
Vendr · n=161
Median annual
$72K/yr
Vendr · n=0 · limited data avg 15% negotiated
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 3 sourced facts
1 contract · Vendr median · 1 review platform
Last verified 6d ago
Confidence Medium confidence
Sources 16 sourced facts
11 hidden-cost · 4 contract · Vendr median
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
No hidden costs documented
5 documented
  • LookML Training and Learning Curve
    10-20% of license costs
    3 sources
  • Developer Support for Customizations
    $2,000-$5,000/month
    2 sources
  • Data Warehouse Optimization Costs
    $5,000-$50,000
    2 sources
  • Annual Price Increases
    5% of license costs
    3 sources
  • Google Cloud BigQuery Compute Costs
    $2,000-$20,000/month in BigQuery compute, depending on query volume and data size
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Power
Looker
Auto-renewal
Yes
Yes
Cancellation
✓ Monthly subscriptions can be cancelled at any time; annual commitments require 30-day notice before renewal
Negotiable - can be removed
Commitment
✓ Monthly or annual; no minimum term for monthly billing
1 year
Price escalation
Microsoft has historically increased Power BI pricing; Pro was $9.99/month before increasing to $10/month. Enterprise Agreement customers can lock in pricing for 1-3 years.
5% annual uplift standard. Can be waived with multi-year commitment or growth.
Can downgrade
✓ Yes
No
Based on 5 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.5/5 (2,106)
Best for
Individual exploration
Watch out
Sharing content with people outside of your organization can be very difficult
No public ratings yet
Best for
Small organizations with fewer than 50 users
Watch out
Steep learning curve for LookML
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Power pricing
Free plan limits → Discount programs →
Visit Looker pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Business Intelligence

Power BI

$0–$24
/user/month
4 plans · Free tier
Full pricing breakdown →
VS
Business Intelligence

Looker

Custom pricing
/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Power BI uses pricing while Looker uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Power BI

$0–$24 / user/month
See full Power BI pricing →
vs
Per-seat subscription

Looker

Custom pricing
See full Looker pricing →

Power BI and Looker both operate in the business intelligence category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Power BI Looker
Power BI Free Free /user/month Custom
Power BI Pro $14 /user/month Custom
Power BI Premium Per User $24 /user/month Custom
Power BI Embedded Custom —

Market Intelligence

Power BI

Median annual cost
$699
Based on
161 deals

Looker

Median annual cost
$72,000
Average negotiated discount
15%

Contract Terms

Term Power BI Looker
Auto-renewal Yes Yes
Cancellation Monthly subscriptions can be cancelled at any time; annual commitments require 30-day notice before renewal Negotiable - can be removed
Minimum commitment Monthly or annual; no minimum term for monthly billing 1 year
Price escalation Microsoft has historically increased Power BI pricing; Pro was $9.99/month before increasing to $10/month. Enterprise Agreement customers can lock in pricing for 1-3 years. 5% annual uplift standard. Can be waived with multi-year commitment or growth.
Can downgrade Yes No

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Power BI

Looker

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