Power BI vs Looker
Business Intelligence pricing comparison · 2026
Power BI pricing ranges from $0–$20/user/month, while Looker uses custom pricing. Looker is typically 100% more affordable, though your actual cost depends on tier and team size.
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Power BI and Looker both operate in the business intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Power BI | Looker |
|---|---|---|
| Free | Free /user | Custom |
| Pro | $10 /user/month | Custom |
| Premium | $20 /user/month | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Power BI
6 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$20/month
Growing Business
$20/month
Enterprise Setup
Looker
5 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $4,000/month on the most popular plan
Typical Usage
Around $4,000/month on the most popular plan
Typical Usage
Market Intelligence
Power BI
- Median annual cost
- $699
- Based on
- 161 deals
Looker
- Median annual cost
- $72,000
- Average negotiated discount
- 15%
Contract Terms
| Term | Power BI | Looker |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Monthly subscriptions can be cancelled at any time; annual commitments require 30-day notice before renewal | Negotiable - can be removed |
| Minimum commitment | Monthly or annual; no minimum term for monthly billing | 1 year |
| Price escalation | Microsoft has historically increased Power BI pricing; Pro was $9.99/month before increasing to $10/month. Enterprise Agreement customers can lock in pricing for 1-3 years. | 5% annual uplift standard. Can be waived with multi-year commitment or growth. |
| Can downgrade | Yes | No |