Leadpages vs Softr
No-Code/Low-Code pricing comparison · 2026 · Updated June 2026
Leadpages pricing ranges from $99–$399/per month, while Softr ranges from $0–$269/month. Softr is typically 44% more affordable, though your actual cost depends on tier and team size.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Leadpages and Softr are both no-code tools, but they serve different buying needs. Leadpages is focused on conversion-oriented landing page workflows, while Softr is positioned for building data-driven business apps, portals, and internal tools.
Leadpages pricing now starts with Grow at $99/user/month, followed by Optimize at $199/user/month and Scale at $399/user/month. Softr offers Free, then Basic at $49/month, Professional at $139/month, Business at $269/month, and Enterprise with custom pricing.
Plan-by-Plan Pricing
| Plan | Leadpages | Softr |
|---|---|---|
| Grow | $99 /user/month | Free /month |
| Optimize | $199 /user/month | $49 /month |
| Scale | $399 /user/month | $139 /month |
| Business | — | $269 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Leadpages
8 scenariosSoftr
7 scenariosMarket Intelligence
Leadpages
- Median annual cost
- $497
- Based on
- 3 deals
Softr
- Median annual cost
- $588
- Based on
- 29 deals
Contract Terms
| Term | Leadpages | Softr |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must contact support directly; no self-service cancel button reported as functional by multiple users | Cancel anytime before renewal |
| Minimum commitment | 1 year (annual billing standard) | Month-to-month or annual contract |
| Price escalation | Users report subscription costs have 'nearly doubled' since initial signup; billing structure changes have historically forced upgrades to higher-priced tiers | Softr has changed pricing models, with existing customers grandfathered into old rates but new customers subject to current pricing. Legacy pricing available for existing free users who upgrade before November 30, 2024. |
| Can downgrade | — | Yes |
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Our Verdict
Choose Leadpages if your priority is lead generation and campaign conversion work. Grow at $99/user/month fits solo marketers and small teams, while Optimize at $199/user/month and Scale at $399/user/month suit teams running more campaigns or multi-brand operations.
Choose Softr if you need to build business applications, client portals, or internal tools from connected data. Free supports prototyping, Basic is $59/month for simple projects, Professional is $167/month for growing teams, Business is $323/month for production apps, and Enterprise is custom-priced for larger organizations.
Frequently Asked Questions
01 Is Leadpages cheaper than Softr?
Yes, Leadpages Standard at $37/month (annual) is cheaper than Softr Basic at $59/month. However, they build entirely different things. Leadpages builds landing pages for lead capture. Softr builds business applications from data sources. Choosing between them should be based on what you need to build, not just price.
02 Can Leadpages build business apps like Softr?
No. Leadpages is specifically designed for landing pages, pop-ups, and alert bars. It does not support user authentication, database connections, or app-building functionality. If you need a client portal or internal tool, Softr is the appropriate choice.
03 Can Softr build landing pages like Leadpages?
Softr can create simple web pages, but it lacks the conversion-optimization features that make Leadpages effective — templates sorted by conversion rate, Leadmeter scoring, built-in A/B testing, and native sales/payment processing. For marketing landing pages, Leadpages is the better tool.
04 Which platform has a free plan?
Softr offers a free-forever plan with unlimited apps, unlimited collaborators, and a custom domain (limited to 10 app users with Softr branding). Leadpages offers a 14-day free trial but no permanent free plan — after the trial, you must pay $37/month (annual) minimum.
05 What hidden costs should I watch for?
With Leadpages, beware of aggressive auto-renewal charges ($444-$888+ for annual plans) and the strict no-refund policy. The Standard plan also limits you to 5 landing pages. With Softr, watch for branding removal requiring the $139/month Professional plan, per-user overages at $10/month per 10 users, and SQL/API access locked behind the $269/month Business plan.