Databox vs Looker
Business Intelligence pricing comparison · 2026
Databox pricing ranges from $0–$999/month, while Looker uses custom pricing. Looker is typically 100% more affordable, though your actual cost depends on tier and team size.
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Databox and Looker both operate in the business intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Databox | Looker |
|---|---|---|
| Free | Free / | Custom |
| Pro | $199 / | Custom |
| Growth | $499 / | Custom |
| Premium | $999 / | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Databox
6 scenarios$0/year
Solo Marketer (Free plan)
$1,908/year
Small Agency (Pro annual)
$4,788/year
Mid-Size Agency (Growth annual)
Looker
5 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $4,000/month on the most popular plan
Typical Usage
Around $4,000/month on the most popular plan
Typical Usage
Market Intelligence
Databox
- Median annual cost
- $5,988
- Average negotiated discount
- 20%
Looker
- Median annual cost
- $72,000
- Average negotiated discount
- 15%
Contract Terms
| Term | Databox | Looker |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Negotiable - can be removed |
| Minimum commitment | — | 1 year |
| Price escalation | Pricing has increased significantly over time | 5% annual uplift standard. Can be waived with multi-year commitment or growth. |
| Can downgrade | — | No |