Constant Contact vs Mailchimp
pricing comparison · 2026
Constant Contact pricing ranges from $12–$80/month, while Mailchimp ranges from $0–$350/month. Mailchimp is typically 43% more affordable, though your actual cost depends on tier and team size.
Constant Contact and Mailchimp are two of the most recognized names in email marketing, both targeting small businesses and nonprofits. The fundamental difference: Mailchimp offers a free plan (up to 500 contacts, 1,000 emails/month) that's ideal for early-stage businesses, while Constant Contact charges from $12/month with no free tier but includes unlimited emails and stronger event management features.
Constant Contact has historically been the choice for brick-and-mortar businesses, nonprofits, and organizations that value phone support and a simplified interface. Mailchimp is the developer-friendly, data-driven platform with a deeper automation engine and more advanced segmentation tools at its higher tiers.
Plan-by-Plan Pricing
| Plan | Constant Contact | Mailchimp |
|---|---|---|
| Lite | $12 /month | Free /month |
| Standard | $35 /month | $13 /month |
| Premium | $80 /month | $20 /month |
| Premium | — | $350 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Constant Contact
4 scenariosMailchimp
6 scenariosMarket Intelligence
Constant Contact
- Median annual cost
- $409
- Based on
- 32 deals
Mailchimp
- Median annual cost
- $500
- Based on
- 410 deals
Our Verdict
For anyone starting out, Mailchimp's free tier is the obvious entry point — there's no reason to pay $12/month when you can validate email marketing with 500 contacts at no cost. Mailchimp also wins on automation depth, A/B testing, and e-commerce integrations for growing businesses.
Constant Contact earns its place for organizations that run events (nonprofits, associations, local businesses), need phone support as a baseline, or want unlimited email sends without worrying about send-cap math. If you're sending more than 10 emails per contact per month, Constant Contact's unlimited sends model will save you money versus Mailchimp's tiered sending caps.
Frequently Asked Questions
01 Is Constant Contact or Mailchimp cheaper?
Mailchimp is cheaper for small lists thanks to its free tier. For 2,500 contacts with unlimited sends, Constant Contact Standard (~$35/mo) and Mailchimp Standard ($20/mo for 2,500 contacts with send limits) are roughly comparable — but Mailchimp's send limits may cost more at high frequency.
02 Which is easier for beginners?
Constant Contact is generally rated easier to use, with a simpler drag-and-drop editor and more accessible phone support. Mailchimp's interface has more options which can be overwhelming initially, though its email editor is strong.
03 Can I migrate from Constant Contact to Mailchimp?
Yes. Export your Constant Contact list as a CSV, import it into Mailchimp, and recreate your templates. The migration takes 1–2 hours for most lists. Automations and campaign history don't transfer.
04 Which has better deliverability?
Both Constant Contact and Mailchimp have strong deliverability rates (95%+). The bigger factor is list quality and sender reputation — neither platform has a systematic deliverability advantage over the other.