Campaign Monitor vs Campaigner
Email Marketing pricing comparison · 2026
Campaign Monitor pricing ranges from $11–$962/month, while Campaigner ranges from $14–$649/user/month. Campaign Monitor is typically 34% more affordable, though your actual cost depends on tier and team size.
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Campaign Monitor and Campaigner both operate in the email marketing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Campaign Monitor | Campaigner |
|---|---|---|
| Lite | $11 /month | $14 / |
| Essentials | $29 /month | $38 / |
| Premier | $153 /month | $72 / |
| Enterprise | Custom | $158 / |
| Essentials (50,000 contacts) | — | $287 / |
| Essentials (100,000 contacts) | — | $409 / |
| Advanced (1,000 contacts) | — | $35 / |
| Advanced (5,000 contacts) | — | $70 / |
| Advanced (10,000 contacts) | — | $124 / |
| Advanced (25,000 contacts) | — | $258 / |
| Advanced (50,000 contacts) | — | $398 / |
| Advanced (100,000 contacts) | — | $649 / |
| Custom | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Campaign Monitor
3 scenarios$11/month
Startup Newsletter (500 contacts, ≤2,500 emails/mo)
on Lite ($9.90/month with annual billing). $132/year monthly or $118.80/year annual.
$29/month
Growing Business (500 contacts, unlimited sends)
on Essentials ($26.10/month with annual billing). $348/year monthly or $313.20/year annual.
$153/month
Agency or Larger Team (500 contacts, advanced features)
on Premier ($137.70/month with annual billing). $1,836/year monthly or $1,652.40/year annual.
Campaigner
3 scenarios$168/year
Small Business (Essentials, 1,000 contacts)
$1,488/year
Growing Business (Advanced, 10,000 contacts)
$4,776/year
Established Brand (Advanced, 50,000 contacts)
Market Intelligence
Campaign Monitor
- Median annual cost
- $1,260
Campaigner
- Median annual cost
- $5,560
- Based on
- 16 deals
Contract Terms
| Term | Campaign Monitor | Campaigner |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel anytime for monthly plans | 30 days before renewal |
| Minimum commitment | Annual plans require yearly commitment | 1 month |
| Price escalation | Pricing increases as subscriber count grows; automatic upgrades triggered if contact limits exceeded | No published schedule but users report fees increasing over time |
| Can downgrade | Yes | No |