Leonardo.ai vs Bing Image Creator
AI Image Generators pricing comparison · 2026
Leonardo.ai has a free plan, then from $12/mo, while Bing Image Creator has a free plan, then from $9.99/user/mo. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Bing Image Creator
Bing Image Creator is free to use as of 2026.
verified 10w ago
$288
$1.1K
Annual license estimate
Leonardo.ai
costs
$3.6K
less than
Bing
· 25 seats where applicable
Cheapest
$288
Spread
93%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Starter
$288/yr
year 1 license · flat plan price
Microsoft 365 Family
$3.9K/yr
year 1 license · $13/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
No Vendr data
—
Not in Vendr's deal flow
Median annual
$1.1K/yr
Vendr · n=48
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
29 sourced facts
25 hidden-cost · 3 contract · 1 review platform
Last verified
5d ago
Confidence
High confidence
Sources
13 sourced facts
9 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified
2mo ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Leonardo.ai
Bing
Auto-renewal
Yes
Yes
Cancellation
Cancel at any time; access continues to end of paid billing period, but unused tokens are forfeited on cancellation. Enterprise subscribers report cancellation requests going unacknowledged with billing continuing regardless.
typically range from 30 to 90 days, but some enterprise agreements may require 180+ days
Commitment
✓
Monthly (consumer) or annual (available on all paid plans); enterprise terms not publicly disclosed
✓
Plans are billed monthly, ranging from the Free (Microsoft Account) plan at $0/month to Microsoft 365 Premium at $19.99/month.
Price escalation
No published price escalation schedule; enterprise subscribers report no self-serve mechanism to renegotiate or exit mid-contract
—
Can downgrade
✓
Yes
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Leonardo.ai and Bing Image Creator both operate in the ai image generators category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Leonardo.ai | Bing Image Creator |
|---|---|---|
| Free | Free /month | Free /month |
| Essential | $12 /month | $9.99 /user/month |
| Starter | $24 /user/month | $12.99 /month |
| Premium | $30 /month | $19.99 /user/month |
| Growth | $48 /user/month | — |
| Ultimate | $60 /month | — |
| API Custom | Custom | — |
| Custom | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Leonardo.ai
5 scenarios$0 (Free)
Hobbyist
150 tokens/day for ~30-75 images daily. More generous than most free tiers.
$30/month (Artisan)
Indie Game Developer
or $240/year - 25,000 tokens with 5 custom models for consistent game art.
$60/month (Maestro)
Production Studio
or $480/year - 60,000 tokens, 20 custom models, priority processing.
Bing Image Creator
3 scenarios$0/year
Free Individual User
$119.88/year ($9.99/month)
Individual with Microsoft 365 Personal
$155.88/year ($12.99/month)
Household on Microsoft 365 Family
Contract Terms
| Term | Leonardo.ai | Bing Image Creator |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Cancel at any time; access continues to end of paid billing period, but unused tokens are forfeited on cancellation. Enterprise subscribers report cancellation requests going unacknowledged with billing continuing regardless. | typically range from 30 to 90 days, but some enterprise agreements may require 180+ days |
| Minimum commitment | Monthly (consumer) or annual (available on all paid plans); enterprise terms not publicly disclosed | Plans are billed monthly, ranging from the Free (Microsoft Account) plan at $0/month to Microsoft 365 Premium at $19.99/month. |
| Price escalation | No published price escalation schedule; enterprise subscribers report no self-serve mechanism to renegotiate or exit mid-contract | — |
| Can downgrade | Yes | — |