AWeber vs Constant Contact
Email Marketing pricing comparison · 2026
AWeber pricing ranges from $0–$899/month, while Constant Contact ranges from $12–$80/month. AWeber is typically 14% more affordable, though your actual cost depends on tier and team size.
AWeber and Constant Contact are two of the oldest email marketing platforms and direct competitors for small business users. AWeber pricing starts at $0 (Free, 500 subscribers), $15/month (Lite), $30/month (Plus), and $899/month (Unlimited). Constant Contact has no permanent free plan — it offers a 60-day free trial and then starts at $12/month for Lite (500 contacts), $35/month for Standard, and $80/month for Premium.
At entry level Constant Contact Lite at $12/month is $3 cheaper than AWeber Lite at $15/month, but AWeber's free plan gives it a meaningful advantage for beginners not ready to commit to a paid subscription. At 10,000 subscribers, Constant Contact Standard runs approximately $80/month versus AWeber Plus at approximately $100/month — Constant Contact is modestly cheaper in the mid-range. The pricing structures are similar enough that features and support become the deciding factor.
Constant Contact differentiates with event management tools (registration pages, attendee tracking, event emails), social media scheduling, and survey functionality — features AWeber lacks entirely. AWeber counters with better customer support ratings, a genuine free plan, AMP for email support, and the $899/month Unlimited plan for high-volume senders who want cost certainty. Both platforms target the same small business audience with similar automation depth, making this a closer comparison than most in the email marketing space.
Plan-by-Plan Pricing
| Plan | AWeber | Constant Contact |
|---|---|---|
| Free | Free /month | $12 /month |
| Lite | $15 /month | $35 /month |
| Plus | $30 /month | $80 /month |
| Unlimited | $899 /month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
AWeber
6 scenariosConstant Contact
4 scenariosOur Verdict
Choose AWeber if you want a free plan to start with no trial clock running, or if you run a high-volume list and need the Unlimited plan's cost ceiling. AWeber's customer support is consistently rated higher, and its free plan for up to 500 subscribers is genuinely useful for small businesses testing email marketing before committing a budget.
Choose Constant Contact if you run events — workshops, webinars, fundraisers, or in-person gatherings — and want registration and attendance tracking built into your email platform. Constant Contact's event tools are a unique differentiator that AWeber simply doesn't offer. Its slightly lower entry price and social media scheduling features also make it competitive for multi-channel small business marketing.
Frequently Asked Questions
01 Is AWeber cheaper than Constant Contact?
Constant Contact Lite ($12/month) is $3 cheaper than AWeber Lite ($15/month) at entry level. At 10,000 subscribers, Constant Contact Standard runs approximately $80/month versus AWeber Plus at $100/month — Constant Contact has a slight pricing edge in the mid-range. However, AWeber's free plan (up to 500 subscribers) is a meaningful advantage since Constant Contact only offers a 60-day trial.
02 Does Constant Contact have a free plan?
No. Constant Contact offers a 60-day free trial but no permanent free tier. AWeber offers a permanent free plan for up to 500 subscribers with 3,000 emails per month. For small businesses or non-profits not ready to commit to a monthly fee, AWeber is the only option between these two platforms.
03 Does Constant Contact have event tools that AWeber lacks?
Yes. Constant Contact includes event marketing features — registration pages, RSVPs, attendee tracking, event reminder emails, and post-event follow-ups. These are built-in at no additional cost. AWeber has no event management capabilities. For nonprofits, chambers of commerce, coaches, and local businesses that run regular events, Constant Contact's event tools are a significant built-in advantage.
04 Which has better customer support?
AWeber. It provides 24/7 phone and live chat across all paid plans with email marketing specialists. Constant Contact offers phone support during business hours (US) but not 24/7. AWeber's support reputation is one of its most consistently praised strengths across review platforms.
05 How long has each platform been in business?
AWeber was founded in 1998; Constant Contact was founded in 1995. Both are among the oldest email marketing platforms still operating. Their longevity means mature deliverability infrastructure, extensive template libraries, and a large knowledge base — but it also means interfaces that haven't always kept pace with newer platforms on UX.
06 What's the difference at 500 subscribers?
At 500 subscribers, AWeber's options are: Free plan ($0/month with 3,000 email sends) or Lite ($15/month with unlimited sends). Constant Contact starts at $12/month Lite after the 60-day trial. For an active sender who exhausts the 3,000-email free limit, AWeber Lite at $15/month and Constant Contact Lite at $12/month are nearly equivalent — the $3 difference is negligible compared to platform fit.