Ada vs Forethought
AI Customer Support pricing comparison · 2026
Ada pricing ranges from $0–$300000/year, while Forethought ranges from $0–$150000/per year. These products use different pricing models (Per-seat subscription vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
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Ada and Forethought both operate in the ai customer support category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Ada | Forethought |
|---|---|---|
| Free Trial | Free /month | Custom |
| Core | $2.5K /month | Custom |
| Advanced | $5.8K /month | Custom |
| Pro | $12.5K /month | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Ada
4 scenarios$0/month (free tier with basic features)
Solo / Getting Started
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $150,000/year on the most popular plan
Typical Usage
Forethought
3 scenariosCustom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Around $74,483/per year on the most popular plan
Typical Usage
Around $74,483/per year on the most popular plan
Typical Usage
Market Intelligence
Ada
- Median annual cost
- $70,230
- Average negotiated discount
- 17%
- Based on
- 103 deals
Forethought
- Median annual cost
- $350
- Based on
- 67 deals