Unbounce vs Optimizely
A/B Testing pricing comparison · 2026
Unbounce pricing ranges from $22–$249/month, while Optimizely ranges from $50000–$250000/month. These products use different pricing models (Per-seat subscription vs Custom enterprise pricing), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
VS
Unbounce and Optimizely both operate in the a/b testing category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Unbounce | Optimizely |
|---|---|---|
| Starter | $29 / | Custom |
| Build | $99 / | — |
| Experiment | $149 / | — |
| Optimize | $249 / | — |
| Concierge | Custom | — |
| Agency | Custom | — |
Market Intelligence
Unbounce
- Median annual cost
- $6,769
Optimizely
- Median annual cost
- $50,000
- Based on
- 3 deals
Contract Terms
| Term | Unbounce | Optimizely |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date to avoid automatic charges | — |
| Minimum commitment | Monthly or annual; Vendr data indicates 12 months is the maximum contract term | 2 years |
| Price escalation | Significant mid-contract price increases reported. One long-term user experienced a 184% increase ($105 to $298). No published escalation schedule. | No published schedule but pricing increases significantly with traffic growth and event volumes |
| Can downgrade | No | No |