Password Management Pricing Benchmarks 2026: 12 Products Compared
Statistics / Password Management Pricing Benchmarks 2026
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Statistic · 3 sections · Updated Oct 20, 2026

Market Median (12 products)

Password Management pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; quote-only products are listed but left out of the medians.

Entry-tier median is $0, top-tier median $8.00 (products with published prices only).

Per-Product Pricing

Product Entry Median Top Unit
1Password $3.99 $6.99 $20 month
Bitwarden $0 $3.00 $6.00 month
CyberArk Workforce Identity Custom Custom Custom month
Dashlane $0 $4.00 $8.00 month
Keeper $3.33 $44 $85 month
LastPass $0 $4.25 $9.00 month
LastPass Business $4.25 $7.62 $11 month
N-able Passportal Custom Custom Custom month
Passpack $1.66 $3.58 $5.50 month
RoboForm $0 $1.99 $3.98 month
True Key (McAfee) Custom Custom Custom month
Zoho Vault $0 $4.50 $7.20 month

What this table shows

Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier. Custom means the vendor publishes no list price (quote only); those rows are left out of the medians.

Frequently Asked Questions

01 What do password management actually cost?

Across 12 tracked products, the entry-tier median is $0 and the top-tier median is $8.00. Individual products vary significantly — see the per-product table above.

02 Which Password Management product is cheapest?

Bitwarden has the lowest entry-tier price in our tracked set.

03 Which Password Management product is most premium?

Keeper has the highest top-tier list price among tracked products.

04 How accurate is this pricing data?

Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.