Quick Answer
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Estimate

GoToWebinar costs $49 to $399 per per organizer/month as of March 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified:
+-99% above list price

GoToWebinar true cost runs -99% above the listed $49-$399/per organizer/month price as of March 2026. For a 25-person team, expect ~$368 in year-one costs vs the $44,700 base license. Key hidden costs: annual billing requirement, no prorated refunds on cancellation, difficult cancellation process. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Annual Billing Requirement

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GoToWebinar requires annual billing commitments. Users report being charged for a full year upfront, with amounts ranging from $700 to over £900 depending on the plan and number of licenses. This can create cash flow issues for businesses expecting monthly billing.

trustpilot

I sold my business and attempted to cancel my service after they billed me over $700 for the next year. They bill annually.

trustpilot

We cancelled our account with them over a year ago, but they keep sending through renewal invoice and attempting to take over £900 GBP from our cards.

2

No Prorated Refunds on Cancellation

high cancellation

GoToWebinar does not offer prorated refunds when you cancel mid-contract. If you cancel after being billed for the year, you lose the entire payment regardless of how much time remains. Multiple users report being denied refunds even when canceling immediately after auto-renewal.

trustpilot

Horrible customer service, no prorated on cancellations even when I told them I was interested in a different product of theirs and would use that money to sign up for the other product. They still said no.

trustpilot

I sold my business and attempted to cancel my service after they billed me over $700 for the next year. They bill annually. They refuse to give me any credit at all!

3

Difficult Cancellation Process

critical support

Users cannot cancel GoToWebinar subscriptions through the online portal. The company removed the cancel button from their interface, forcing customers to call support and wait on hold for extended periods. Multiple users report being hung up on or experiencing 4+ hour hold times when attempting to cancel.

trustpilot

You can't cancel their service, period! They removed the cancel button from their interface and they make you phone them to cancel.

trustpilot

incredibly difficult to cancel. I was on hold for a total of 4 hours. Alex said "you want to cancel, so you are low priority in the system" and then hung up on me.

4

Higher Pricing for Large Events

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While the published tiers support specific attendee counts, users running webinars with 100-1000+ attendees report significantly higher costs. Historical pricing shows $134/month for 100 attendees and $639/month for 1000 attendees, which suggests tier-based or volume-based pricing beyond the standard plans.

reddit

I've literally used GoToWebinar for 8 years. For the 1000 person account it costs $639 monthly. The least expensive option is $134 a month to present to 100 people.

Example: True Cost for 25 Users

License (25 × $149 × 12) $44,700/yr
Annual Billing Requirement +$700-$900
No Prorated Refunds on Cancellation +$700-$900
Difficult Cancellation Process +4+ hours of staff time
Higher Pricing for Large Events +$134-$639/month
Estimated Year 1 Total ~$368
That's roughly 0.0× the advertised license price. The median GoToWebinar contract is $2,388/yr across Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with GoToWebinar?

Beyond the license fee, budget for: Annual Billing Requirement ($700-$900); No Prorated Refunds on Cancellation ($700-$900); Difficult Cancellation Process (4+ hours of staff time); Higher Pricing for Large Events ($134-$639/month). Total ownership typically runs -99% higher than the listed price.

02 Does GoToWebinar charge for implementation?

GoToWebinar doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does GoToWebinar support cost?

Users cannot cancel GoToWebinar subscriptions through the online portal. The company removed the cancel button from their interface, forcing customers to call support and wait on hold for extended periods. Estimated impact: 4+ hours of staff time.

04 Are there overage or storage costs with GoToWebinar?

While the published tiers support specific attendee counts, users running webinars with 100-1000+ attendees report significantly higher costs. Historical pricing shows $134/month for 100 attendees and $639/month for 1000 attendees, which suggests tier-based or volume-based pricing beyond the standard plans. Estimated impact: $134-$639/month.

05 What add-ons cost extra with GoToWebinar?

Many features marketed as part of GoToWebinar are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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