GoToWebinar Pricing Calculator 2026
Estimate your total cost including hidden fees
The GoToWebinar pricing calculator at CostBench estimates true total cost of ownership, factoring in implementation, support, training, and hidden costs that add ~6% beyond the advertised $49–$399/per organizer/month pricing.
Your actual GoToWebinar cost depends on team size, tier selection, contract length, and add-ons. Enter your specifics below to get a personalized breakdown with Year 1 and ongoing costs.
- Base pricing: 4 tiers available, $49–$399/per organizer/month
- Annual savings: Typically 17% off with annual billing
- Implementation: $500–$2,000 per user
- Support fees: ~20% of license cost for premium support
- Training: $500 per user for onboarding and training
Compared to other webinar software tools, GoToWebinar is mid-market priced. Hidden costs typically add 6% to the advertised price across the industry.
GoToWebinar pricing ranges from $49 to $399 per per organizer/month as of March 2026. GoToWebinar offers 4 pricing tiers. Hidden costs include annual billing requirement, no prorated refunds on cancellation, difficult cancellation process, which can add 30-60% to the base license fee. Pricing verified from 1 sources by CostBench.
Flat-rate pricing — cost doesn't vary by team size
Your Estimate
Cost Breakdown
Includes one-time costs (implementation, training)
Real-World GoToWebinar Cost Examples
Small Team Webinars (Up to 100 Attendees)
$588$588 Year 1 ($49/month × 12 months)
For a small organization running monthly webinars with up to 100 participants using the Lite plan
Current tier dataMedium Organization (Up to 500 Attendees)
$1,188$1,188 Year 1 ($99/month × 12 months)
Mid-sized company running regular training webinars and product demos using the Standard plan
Current tier dataEnterprise Events (1000+ Attendees)
$4,788$4,788 Year 1 ($399/month × 12 months)
Large enterprise running high-attendance webinars and virtual conferences using the Enterprise plan
Current tier dataCompare at This Team Size
Frequently Asked Questions
01 How accurate is this GoToWebinar pricing calculator?
This calculator uses official GoToWebinar pricing data verified as of 2026-01-29. Hidden cost estimates are based on 4 verified cost categories from real user reports. Actual costs may vary based on negotiated discounts, specific feature requirements, and implementation complexity.
02 What hidden costs should I include in my GoToWebinar budget?
Our calculator includes 4 verified hidden cost categories for GoToWebinar: Annual Billing Requirement, No Prorated Refunds on Cancellation, Difficult Cancellation Process, Higher Pricing for Large Events. Toggle each to see how they affect your total cost.
03 Should I choose monthly or annual billing for GoToWebinar?
Annual billing typically saves 15-20% compared to monthly rates. However, monthly billing provides flexibility if you're testing the platform or have fluctuating team sizes. Commit annually only once you've validated the tool fits your needs.
04 How do I know which GoToWebinar tier I need?
Start with your must-have features. GoToWebinar offers 4 tiers ranging from $49 to $399/per organizer/month. Entry tiers work for basic needs, while enterprise tiers add advanced security, customization, and support.
05 Can I negotiate GoToWebinar pricing below calculator estimates?
Yes, GoToWebinar pricing is negotiable. Most companies save ~92% off list prices through negotiation, especially for larger deployments or multi-year commitments. See our <a href="/software/webinar-software/gotowebinar/negotiation/">negotiation guide</a> for tactics.
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