Quick Answer
Last verified:

Qualtrics pricing varies by team size and features, ranging from $1.5K to $10K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Qualtrics offers 4 pricing tiers: CoreXM, XM for Customer Experience, XM for Employee Experience, XM for Strategy & Research. The XM for Customer Experience plan is customer experience teams.

Compared to other survey software software, Qualtrics is positioned at the premium price point.

Last verified: February 2026 | Sources: 0 pricing pages and reviews

All Qualtrics Plans & Pricing

Plan Monthly Annual Best For
CoreXM Contact Contact Research teams starting with surveys
XM for Customer Experience Contact Contact Customer experience teams
XM for Employee Experience Contact Contact HR and people teams
XM for Strategy & Research Contact Contact Market research teams
View all features by plan

CoreXM

  • Survey creation
  • Basic analytics
  • Data collection
  • Reporting

XM for Customer Experience

  • Unlimited users
  • Multi-channel feedback
  • CX analytics
  • Action planning

XM for Employee Experience

  • Employee surveys
  • Engagement analytics
  • Action planning
  • 360 feedback

XM for Strategy & Research

  • Advanced research tools
  • Panel management
  • Statistical analysis
  • Video feedback

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Hidden Costs to Budget For

Watch for 7 hidden costs
  • Pricing entirely custom based on needs
  • Implementation and onboarding fees
  • Training costs for enterprise deployments
  • Additional costs for advanced analytics modules
  • Premium integrations may cost extra
  • Professional services charged separately
  • Annual contracts typically required
Tip

Ask your Qualtrics sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Qualtrics cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Qualtrics have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Qualtrics?

Key features include the items listed in the pricing tiers above.

04 Is Qualtrics worth the price?

Value depends on your specific needs and use case. Compare features across plans.