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Sprout Social costs Free to $399 per month as of March 2026, with 5 plans available including a free tier. Plans: Free Trial (free), Standard at $199/month, Professional at $299/month, and Advanced at $399/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Sprout Social offers 5 pricing tiers: Free Trial, Standard, Professional, Advanced, Enterprise. A free plan is available. Paid plans include Standard at $199/seat/month, Professional at $299/seat/month, Advanced at $399/seat/month. The Standard plan is small teams managing a few profiles across social networks.

Compared to other social media management software, Sprout Social is positioned at the premium price point.

  • 5 documented hidden costs beyond list price

How much does Sprout Social cost?

Sprout Social offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free Trial (free), Standard at $199/month, Professional at $299/month, Advanced at $399/month, Enterprise (custom pricing).

Sprout Social Pricing Overview

Sprout Social has 5 pricing plans, including a free tier. Paid plans range from $0 to $399/month. The Free Trial plan is free and is best for try sprout free before committing. The Standard plan costs $199/month, best for small teams managing a few profiles across social networks. The Professional plan costs $299/month, best for teams handling a lot of profiles with high engagement. The Advanced plan costs $399/month, best for cross-functional teams and workflows. The Enterprise plan requires contacting sales for a custom quote and is designed for large-scale social media operations.

There are at least 5 documented hidden costs beyond Sprout Social's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 16, 2026 from 1 independent sources.

All Sprout Social Plans & Pricing

Plan Monthly Annual Best For
Free Trial Free Free Try Sprout free before committing
Standard socialProfiles: 5 $199 /seat/month $199 /seat/year Small teams managing a few profiles across social networks
Professional socialProfiles: $299 /seat/month $299 /seat/year Teams handling a lot of profiles with high engagement
Advanced socialProfiles: $399 /seat/month $399 /seat/year Cross-functional teams and workflows
Enterprise Contact Sales Contact Sales Large-scale social media operations
View all features by plan

Free Trial

  • 30-day free trial
  • No credit card required
  • Annual billing

Standard

  • 5 social profiles
  • Keyword and location monitoring
  • Unlimited AI-generated alt text
  • Optimal send times
  • Review management
  • Group, profile and post-level reporting

Professional

  • Unlimited social profiles
  • Message tagging
  • Extensive competitor, tag and paid insights
  • Enhance Post by AI Assist

Advanced

  • Enhance Reply by AI Assist
  • Sentiment in the Smart Inbox and Reviews
  • The Sprout API and Helpdesk integrations
  • Team productivity and social customer care reports
  • Message Spike Alerts

Enterprise

  • White-glove onboarding and implementation
  • Plan tailored to your enterprise business
  • Dedicated service for hassle-free SSO setup
  • Priority customer support

How Sprout Social Pricing Compares

Software Starting Price Top Price
Sprout Social Free $399/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite Free $399/month
Later $25/month $80/month

5 Sprout Social Hidden Costs Beyond the List Price

Beyond the listed price, Sprout Social has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Per-user pricing adds up quickly for larger teams
  • Additional social profiles beyond plan limits
  • Premium listening keywords and topics
  • Advanced automation features
  • API access and custom integrations
Tip

Ask your Sprout Social sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Sprout Social Pricing FAQ

01 How much does Sprout Social cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Sprout Social have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Sprout Social?

Key features include the items listed in the pricing tiers above.

04 Is Sprout Social worth the price?

Value depends on your specific needs and use case. Compare features across plans.

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