Quick Answer

Social Media Management software pricing ranges from $0 to $5.0k per user per month in 2026. The category average is $610/user/month. 2 of 5 tools offer free tiers.

Quick Picks

Best Value

Buffer

From $0/month

Best Free Tier

Buffer

Free plan available

Most Feature-Rich

Brandwatch

Up to $5.0k/month

Full Comparison Matrix

Product Starting Price Popular Tier Enterprise Free Tier Best For
Buffer $0 /month $5 /month $10 /month Yes Individual creators testing the platform
Later $25 /month $45 /month $80 /month No Individuals getting started
Hootsuite $0 /month $199 /month $399 /month Yes Trial users
Sprout Social $199 /month $299 /month $399 /month No Small teams starting with social media management
Brandwatch $800 /month $2.5k /month $5.0k /month No Researchers and analysts

Category Summary

5

Products

$205

Avg Starting

$610

Avg Popular

2

Free Tiers

Social Media Management Pricing FAQ

01 What is social media management software?

Social media management software helps schedule posts, monitor engagement, and analyze performance across multiple social platforms from one dashboard.

Trends