Buffer Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Buffer pricing varies by team size and features, ranging from $0 to $10 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Buffer's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 3 channels
- 10 posts/channel
- AI Assistant
- Basic analytics
What's NOT Included (Paid Only)
- Unlimited posts
- Advanced analytics
- Hashtag manager
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Unlimited posts or Advanced analytics
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Buffer branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Essentials Plan Comparison
| Free $0 | Essentials $5/ | |
|---|---|---|
| Features | 4 included | 3+ included |
| Support | Community/Email | Priority Support |
| Branding | Buffer branding | Your branding |
| Best For | Individual creators testing the platform | Solo creators and small businesses |
Frequently Asked Questions
01 Is Buffer free?
Yes, Buffer offers a forever free plan with 4 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Buffer's free plan?
Buffer's free plan includes: 3 channels, 10 posts/channel, AI Assistant, Basic analytics. Key limits include basic usage caps.
03 What's NOT included in Buffer's free plan?
The free plan excludes: Unlimited posts, Advanced analytics, Hashtag manager. You'll also have Buffer branding and limited support options.
04 When should I upgrade from Buffer's free plan?
Consider upgrading when: you hit user or storage limits, need features like Unlimited posts or Advanced analytics, require premium support, or want to remove branding. The cheapest paid plan starts at $5/month.
05 Is Buffer's free plan really free forever?
Yes, Buffer's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get Buffer pricing updates
We'll notify you when pricing changes or new free features are added.