Quick Answer
Last verified:

Brandwatch pricing varies by team size and features, ranging from $800 to $5K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

Brandwatch offers 3 pricing tiers: Consumer Intelligence, Social Media Management, Influencer Marketing. The Social Media Management plan is social media managers.

Compared to other social media management software, Brandwatch is positioned at the premium price point.

Last verified: February 2026 | Sources: 0 pricing pages and reviews

All Brandwatch Plans & Pricing

Plan Monthly Annual Best For
Consumer Intelligence Contact Contact Researchers and analysts
Social Media Management Contact Contact Social media managers
Influencer Marketing Contact Contact Influencer marketers and agencies
View all features by plan

Consumer Intelligence

  • Social listening
  • AI analysis
  • Custom dashboards

Social Media Management

  • Multi-channel management
  • Content calendar
  • Social CRM

Influencer Marketing

  • Creator discovery
  • 30M+ database
  • Campaign measurement

Get a custom Brandwatch quote

Enter your work email and we'll send you a detailed cost breakdown.

No spam. Unsubscribe anytime.

Hidden Costs to Budget For

Watch for 6 hidden costs
  • Implementation and onboarding fees
  • Custom data integrations
  • Additional monitoring queries and mentions
  • Premium data sources and historical data
  • Dedicated customer success manager
  • Training and certification programs
Tip

Ask your Brandwatch sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Frequently Asked Questions

01 How much does Brandwatch cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Brandwatch have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Brandwatch?

Key features include the items listed in the pricing tiers above.

04 Is Brandwatch worth the price?

Value depends on your specific needs and use case. Compare features across plans.