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Consumer IntelligenceCustomSocial Media ManagementCustomInfluencer MarketingCustom
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Quick Answer
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Estimate

Brandwatch costs $800 to $5K per month as of March 2026, with 3 plans available. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Brandwatch offers 3 pricing tiers: Consumer Intelligence, Social Media Management, Influencer Marketing. The Social Media Management plan is social media managers.

Compared to other social media management software, Brandwatch is positioned at the premium price point.

  • 6 documented hidden costs beyond list price
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How much does Brandwatch cost?

Brandwatch pricing starts at $800/month across 3 plans, with enterprise pricing available on request. Plans include Consumer Intelligence (custom pricing), Social Media Management (custom pricing), Influencer Marketing (custom pricing).

Brandwatch Pricing Overview

Brandwatch has 3 pricing plans ranging from $800 to $5,000/month. The Consumer Intelligence plan requires contacting sales for a custom quote and is designed for researchers and analysts. The Social Media Management plan requires contacting sales for a custom quote and is designed for social media managers. The Influencer Marketing plan requires contacting sales for a custom quote and is designed for influencer marketers and agencies.

There are at least 6 documented hidden costs beyond Brandwatch's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 4, 2026.

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All Brandwatch Plans & Pricing

Plan Monthly Annual Best For
Consumer Intelligence Contact Sales Contact Sales Researchers and analysts
Social Media Management Contact Sales Contact Sales Social media managers
Influencer Marketing Contact Sales Contact Sales Influencer marketers and agencies
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Consumer Intelligence

  • Social listening
  • AI analysis
  • Custom dashboards

Social Media Management

  • Multi-channel management
  • Content calendar
  • Social CRM

Influencer Marketing

  • Creator discovery
  • 30M+ database
  • Campaign measurement
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How Brandwatch Pricing Compares

Software Starting Price Top Price
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite Free $399/month
Later $25/month $80/month
Sprout Social Free $399/month

Browse all Social Media Management pricing →

6 Brandwatch Hidden Costs Beyond the List Price

Beyond the listed price, Brandwatch has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Implementation and onboarding fees
  • Custom data integrations
  • Additional monitoring queries and mentions
  • Premium data sources and historical data
  • Dedicated customer success manager
  • Training and certification programs
Tip

Ask your Brandwatch sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Brandwatch Pricing FAQ

01 How much does Brandwatch cost?

Pricing varies by plan. Check the official pricing page for current rates.

02 Does Brandwatch have a free tier?

Check the pricing section above for free tier availability.

03 What are the main features of Brandwatch?

Key features include the items listed in the pricing tiers above.

04 Is Brandwatch worth the price?

Value depends on your specific needs and use case. Compare features across plans.

Is this pricing incorrect? — we verify and update within 24 hours.