Hotjar Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Hotjar has a free plan. Paid plans start at $49/month (Growth) and go up to $49/month.
Hotjar costs Free to $49 per month as of March 2026, with 4 plans available including a free tier. Plans: Free (free), and Growth at $49/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Hotjar offers 4 pricing tiers: Free, Growth, Pro, Enterprise. A free plan is available. Paid plans include Growth at $49/month. The Growth plan is growing teams.
Compared to other session replay & heatmaps software, Hotjar is positioned at the budget-friendly price point.
- Median contract: $588/yr from 0 purchases
- Average negotiated discount: 93%
- 4 documented hidden costs beyond list price
How much does Hotjar cost?
Hotjar Pricing Overview
Hotjar has 4 pricing plans, including a free tier. Paid plans range from $0 to $49/month. The Free plan is free and is best for getting started. The Growth plan costs $49/month, best for growing teams. The Pro plan requires contacting sales for a custom quote and is designed for large-scale optimization. The Enterprise plan requires contacting sales for a custom quote and is designed for enterprise organizations.
The median Hotjar customer pays $588/year, with an average 93% discount available through negotiation.
There are at least 4 documented hidden costs beyond Hotjar's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 4, 2026 from 1 independent sources.
Hotjar pricing starts at $0 for the Free plan, which includes basic session recording and heatmap capabilities. The Growth plan costs $49/month or $39/month billed annually. Pro and Enterprise plans use custom pricing for organizations with advanced analytics requirements.
How Hotjar Pricing Compares
Compare Hotjar pricing against top alternatives in Session Replay & Heatmaps.
All Hotjar Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free sessions: 200000 | Free | Free | Getting started |
| Growth | $49 /month | $39 /yearSave 20% | Growing teams |
| Pro | Contact Sales | Contact Sales | Large-scale optimization |
| Enterprise | Contact Sales | Contact Sales | Enterprise organizations |
View all features by plan
Free
- Up to 200k monthly sessions
- Session replay
- Unlimited heatmaps
- 7 integrations
Growth
- Starting at 7k sessions
- AI insights
- 13 months data retention
- 9 integrations
Pro
- Starting at 1m sessions
- Revenue metrics
- 115+ integrations
Enterprise
- Custom limits
- Enterprise support
Compare Hotjar vs Alternatives
Before committing to Hotjar, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Hotjar
The median Hotjar buyer pays $588/year based on 0 verified purchase transactions, with an average 93% savings through negotiation.
with negotiation
How Hotjar Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Hotjar | Free | $49/month |
| FullStory | Custom | Custom |
| LogRocket | Free | $295/month |
| Lucky Orange | Free | $899/month |
| Mouseflow | Free | $319/month |
Hotjar Pricing FAQ
01 How much does Hotjar cost?
Pricing varies by plan. Check the official pricing page for current rates.
02 Does Hotjar have a free tier?
Check the pricing section above for free tier availability.
03 What are the main features of Hotjar?
Key features include the items listed in the pricing tiers above.
04 Is Hotjar worth the price?
Value depends on your specific needs and use case. Compare features across plans.
05 What can I use Hotjar for?
Hotjar is used to analyze website and platform performance through session recordings, heatmaps (clickmaps and scrollmaps), and user feedback collection. Teams use it to track user adoption, identify bugs and usability issues, validate experiments and features, and understand whether site layouts are intuitive and easy to navigate.
06 Is Hotjar easy to use?
Yes, reviewers consistently describe Hotjar as easy to use with an intuitive platform that's simple to set up and navigate. The analytics are straightforward to understand and aren't hidden under layers of menus. However, some users note that certain use cases aren't obvious and would like more guidance resources on how to make the best of the platform.
07 What support options does Hotjar offer?
Hotjar's support team is described as always being on hand to provide assistance. However, one limitation noted by users is the difficulty troubleshooting issues since there is no phone line to call for support.
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