PostHog Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
PostHog has a free plan. Paid plans start at $0.00/per event (usage-based) (Professional) and go up to $0.00/per event (usage-based).
PostHog costs $0.00 to $0.00 per per event (usage-based) as of March 2026, with 4 plans available including a free tier. Plans: Free (free), and Professional at $0.00005/per event (usage-based). Enterprise pricing is available on request. The median contract is $54,443/year based on 3 verified purchases.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
PostHog offers 4 pricing tiers: Free, Basic, Professional, Enterprise. A free plan is available. Paid plans include Professional at $0.00005/user/month. The Basic plan is growing companies.
Compared to other product analytics software, PostHog is positioned at the budget-friendly price point.
- Median contract: $54,443/yr from 3 purchases 0
- 2 documented hidden costs beyond list price
How much does PostHog cost?
PostHog Pricing Overview
PostHog has 4 pricing plans, including a free tier. Paid plans range from $0.00 to $0.00/per event (usage-based). The Free plan is free and is best for startups and small teams. The Basic plan requires contacting sales for a custom quote and is designed for growing companies. The Professional plan costs $0.00/per event (usage-based), best for data-driven companies. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises.
The median PostHog customer pays $54,443/year based on 3 verified purchases.
There are at least 2 documented hidden costs beyond PostHog's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 16, 2026 from 2 independent sources.
PostHog offers a Free plan with generous event limits for product analytics, session replay, feature flags, and A/B testing. The Professional tier uses usage-based pricing, while Basic and Enterprise tiers require custom quotes. Based on Vendr data, mid-sized teams typically pay around $54,443/year.
How PostHog Pricing Compares
Compare PostHog pricing against top alternatives in Product Analytics.
All PostHog Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free | Free | Custom | Startups and small teams |
| Basic | Contact Sales | Contact Sales | Growing companies |
| Professional | $0.00005 /user/month | Custom | Data-driven companies |
| Enterprise | Contact Sales | Contact Sales | Large enterprises |
View all features by plan
Free
- 1M analytics events
- 5K session replays
- 1M feature flag requests
- 100K error tracking
- 1500 survey responses
- 1M data warehouse rows
- 2K AI credits
- 10K workflow messages
- 50GB logs
Basic
- Usage-based pricing
- 6 projects
- 7-year data retention
- Email support
Professional
- Pay-as-you-go analytics
- Scaled pricing
- Advanced analytics
Enterprise
- Custom contracts
- Dedicated support
- Advanced integrations
Compare PostHog vs Alternatives
Before committing to PostHog, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for PostHog
The median PostHog buyer pays $54,443/year based on 3 verified purchase transactions.
PostHog Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
Small team tracking basic product analytics and session replays for a new SaaS product
Mid-sized company using product analytics, session replay, and feature flags for active user base
Scaling company with high traffic using full platform including A/B testing and surveys
Large enterprise with massive scale, self-hosting, requiring all features and dedicated support
Based on Vendr transaction data across 3 PostHog purchases
How PostHog Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| PostHog | $0.00005/per event (usage-based) | $0.00005/per event (usage-based) |
| Countly | Free | $40/month |
| Kissmetrics | Free | $499/month |
| Pendo | $7000/per year (varies by MAU) | $133000/per year (varies by MAU) |
| Smartlook | Free | $199/month |
PostHog Pricing FAQ
01 How much does PostHog actually cost?
Over 90% of companies use PostHog completely free. Paid usage typically ranges from $100-$5,000+/month depending on volume. Product analytics costs ~$0.00005 per event (about $50 per million events after the 1M free tier), with steep volume discounts at higher usage.
02 What is included in PostHog's free tier?
The free tier includes 1 million product analytics events, 5,000 session replays, 1 million feature flag requests, 100,000 error logs, and 1,500 survey responses per month. It also includes unlimited team members, 1 year data retention, and no credit card required.
03 How does PostHog's usage-based pricing work?
PostHog charges per event/action with tiered step-down pricing - the more you use, the lower the per-unit cost. Each product (analytics, session replay, feature flags, etc.) is metered independently, so you only pay for what you use. You can set billing caps to prevent unexpected costs.
04 Can I use PostHog without paying anything?
Yes, PostHog's free tier is generous and resets monthly. You get 1M events, 5K session recordings, 1M feature flag requests, and more every month free forever with unlimited team members. No credit card required to start.
05 What happens if I exceed my free tier limits?
Once you exceed free tier limits, you'll be charged based on usage at tiered rates. For example, events 1M-2M cost $0.00005 each (~$50 for the extra million). You can set hard billing caps to stop processing once you hit a limit.
06 Does PostHog charge per seat or per user?
No, PostHog includes unlimited team seats and unlimited tracked users on all plans. You only pay based on usage (events, recordings, etc.), not per team member or end user, making it ideal for growing teams.
07 What are PostHog's hidden costs?
Main hidden costs include: unexpected usage spikes increasing bills, self-hosting infrastructure costs, custom user properties potentially costing extra, engineering time for advanced integrations, and costs from using multiple products simultaneously (each charges independently).
08 Is PostHog's pricing usage-based?
Yes, PostHog's Professional tier uses usage-based pricing charged per event. The Free tier provides a generous allocation for small teams, while Basic and Enterprise tiers offer custom pricing. Some users find usage-based pricing unpredictable as event volumes scale.
09 Should I self-host PostHog or use the managed cloud version?
Self-hosting gives you complete data control but requires infrastructure scaling expertise. You'll be responsible for database performance, query optimization, and server management. The managed cloud version eliminates infrastructure overhead but sends data to PostHog's servers. Most teams choose cloud unless they have specific data sovereignty requirements or dedicated infrastructure teams.
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