Quick Answer
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PostHog pricing varies by team size and features, ranging from $0 to $0 per per event (usage-based) in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training

PostHog offers 5 pricing tiers: Free, Usage-Based (Product Analytics), Usage-Based (Session Replay), Usage-Based (Feature Flags), Enterprise (All Products). Standard paid plans include Free at $0/per month, Usage-Based (Product Analytics) at $0/per month, Usage-Based (Session Replay) at $0/per month. The Usage-Based (Product Analytics) plan is general users and teams.

Compared to other product analytics software, PostHog is positioned at the budget-friendly price point.

All PostHog Plans & Pricing

Plan Monthly Annual Best For
Free Free Free 0 General users and teams
Usage-Based (Product Analytics) Free Free 0 General users and teams
Usage-Based (Session Replay) Free Free 0 General users and teams
Usage-Based (Feature Flags) Free Free 0 General users and teams
Enterprise (All Products) Free Free 0 General users and teams
View all features by plan

Free

  • Core features

Usage-Based (Product Analytics)

  • Core features

Usage-Based (Session Replay)

  • Core features

Usage-Based (Feature Flags)

  • Core features

Enterprise (All Products)

  • Core features

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Hidden Costs to Budget For

Watch for 8 hidden costs
  • Costs scale with usage - unexpected traffic spikes can increase bills significantly
  • Custom user properties sent with events may incur additional charges
  • Self-hosting option requires infrastructure costs (servers, maintenance, DevOps time)
  • Data pipeline ingestion beyond 10K events + 1M rows costs extra
  • Advanced integrations may require engineering time to implement
  • Migration costs if moving from another analytics platform
  • Storage costs scale with data retention needs beyond included limits
  • Multiple products used simultaneously charge independently (can add up quickly)
Tip

Ask your PostHog sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown โ†’

Frequently Asked Questions

01 How much does PostHog actually cost?

Over 90% of companies use PostHog completely free. Paid usage typically ranges from $100-$5,000+/month depending on volume. Product analytics costs ~$0.00005 per event (about $50 per million events after the 1M free tier), with steep volume discounts at higher usage.

02 What is included in PostHog's free tier?

The free tier includes 1 million product analytics events, 5,000 session replays, 1 million feature flag requests, 100,000 error logs, and 1,500 survey responses per month. It also includes unlimited team members, 1 year data retention, and no credit card required.

03 How does PostHog's usage-based pricing work?

PostHog charges per event/action with tiered step-down pricing - the more you use, the lower the per-unit cost. Each product (analytics, session replay, feature flags, etc.) is metered independently, so you only pay for what you use. You can set billing caps to prevent unexpected costs.

04 Can I use PostHog without paying anything?

Yes, PostHog's free tier is generous and resets monthly. You get 1M events, 5K session recordings, 1M feature flag requests, and more every month free forever with unlimited team members. No credit card required to start.

05 What happens if I exceed my free tier limits?

Once you exceed free tier limits, you'll be charged based on usage at tiered rates. For example, events 1M-2M cost $0.00005 each (~$50 for the extra million). You can set hard billing caps to stop processing once you hit a limit.

06 Does PostHog charge per seat or per user?

No, PostHog includes unlimited team seats and unlimited tracked users on all plans. You only pay based on usage (events, recordings, etc.), not per team member or end user, making it ideal for growing teams.

07 What are PostHog's hidden costs?

Main hidden costs include: unexpected usage spikes increasing bills, self-hosting infrastructure costs, custom user properties potentially costing extra, engineering time for advanced integrations, and costs from using multiple products simultaneously (each charges independently).