Drift Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Drift pricing varies by team size and features, ranging from $2.5K to $5K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Drift's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- All Premium features
- Fastlane (priority routing)
- Audiences (segmentation)
- A/B testing
- Advanced routing
- Dedicated CSM
- Quarterly strategy consulting
- Support engineer access
- Rep insights
- Opportunity tracking
What's NOT Included (Paid Only)
- Custom chatbots
- Live chat
- Conversational landing pages
- Real-time notifications
- Meeting scheduler
- Intel (visitor tracking)
- Email integration
- Basic reporting
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Custom chatbots or Live chat
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Drift branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Premium Plan Comparison
| Advanced $0 | Premium $2500/month | |
|---|---|---|
| Features | 10 included | 8+ included |
| Support | Community/Email | Priority Support |
| Branding | Drift branding | Your branding |
| Best For | Growing companies needing automation and pipeline conversion | Small businesses getting started with conversational marketing |
Frequently Asked Questions
01 Is Drift free?
Yes, Drift offers a forever free plan with 10 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Drift's free plan?
Drift's free plan includes: All Premium features, Fastlane (priority routing), Audiences (segmentation), A/B testing, Advanced routing, and 5 more features. Key limits include basic usage caps.
03 What's NOT included in Drift's free plan?
The free plan excludes: Custom chatbots, Live chat, Conversational landing pages, Real-time notifications, Meeting scheduler. You'll also have Drift branding and limited support options.
04 When should I upgrade from Drift's free plan?
Consider upgrading when: you hit user or storage limits, need features like Custom chatbots or Live chat, require premium support, or want to remove branding. The cheapest paid plan starts at $2500/month.
05 Is Drift's free plan really free forever?
Yes, Drift's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get Drift pricing updates
We'll notify you when pricing changes or new free features are added.