Quick Answer
Last verified:

Customer.io pricing varies by team size and features, ranging from $0 to $1K per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
  • Billing: Monthly and annual (save 15-20%)
  • Hidden costs: Add ~35% for implementation, support, and training
Last verified: February 2026 | Sources: 2 pricing pages and reviews
+40-60% above list price

Hidden Costs Breakdown

1

Profile-based pricing scales quickly - additional profiles cost $0.009 each beyond base tier (5,000 extra profiles = $45/month more)

2

Email overage charges apply - additional 1,000 emails cost $0.12 beyond included volume

3

SMS messages cost extra - pay-as-you-go rates typically $0.015-$0.05 per message depending on country

4

Object types are limited - Essentials includes only 2 object types, Premium gets 10 (companies, products, orders count separately)

5

Premium data integrations require Premium tier ($1,000+/month) - Segment, mParticle, Snowflake locked to paid plans

6

HIPAA compliance only available on Premium and Enterprise - healthcare companies cannot use Essentials tier

7

Dedicated Customer Success Manager available as paid add-on on Premium tier

8

Annual billing required for Premium tier - Essentials allows monthly but Premium starts at $1,000/month annual commitment

9

Data retention and export capabilities may have limits on lower tiers

Example: True Cost for 25 Users

License (25 × $550 × 12) $165,000/yr
Implementation (one-time) +$15,000–$50,000
Premium Support (20%) +$33,000/yr
Training (25 × $500) +$12,500
Admin (part-time) +$15,000–$25,000/yr
Year 1 Total $272,500–$324,000
That's 1.8–2.5× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with Customer.io?

Beyond the license fee, budget for implementation ($5K-$100K+), training ($500-$2K per user), premium support (15-20% of license), and admin costs. Most companies see 40-60% higher total cost than the listed price.

02 Does Customer.io charge for implementation?

Customer.io doesn't include implementation in the license cost. Implementation is typically done by partners and costs range from $5,000 for basic setup to $100,000+ for enterprise deployments with customization.

03 How much does Customer.io support cost?

Basic support is included, but premium support (faster response times, 24/7 availability) typically adds 15-20% to your annual contract. This can be thousands of dollars per year for larger deployments.

04 Are there storage costs with Customer.io?

Most Customer.io plans include limited storage. Once you exceed the included amount, you'll pay overage fees which can range from $50-$500+ per month depending on data volume.

05 What add-ons cost extra with Customer.io?

Many features marketed as part of Customer.io are actually add-ons: advanced reporting, API access, integrations, and specialized modules. Each can add $10-$100+ per user per month.

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