Brevo Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Brevo pricing varies by team size and features, ranging from $0 to $0 per month in 2026. Your actual cost depends on the tier you choose, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
- Billing: Monthly and annual (save 15-20%)
- Hidden costs: Add ~35% for implementation, support, and training
Brevo offers a freemium model with limited features; upgrade to unlock more.
What's Included in the Free Plan
- 300 emails per day
- Unlimited contacts
- Email campaigns
- Transactional emails
- SMS campaigns
- Chat
- Basic reporting
What's NOT Included (Paid Only)
- 20,000 emails/month
- No daily sending limit
- No Brevo logo
- Basic reporting & analytics
- Email support
- A/B testing
- Advanced statistics
Free Plan Limits
| Limit | Free Plan | Paid Plans |
|---|---|---|
| Emails | 300/day (9,000/month) | Unlimited/Higher |
| Contacts | Unlimited | Unlimited/Higher |
| Users | Unlimited | Unlimited/Higher |
You'll Need to Upgrade When...
- You exceed the Unlimited limit
- You need features like 20,000 emails/month or No daily sending limit
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Brevo branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Starter Plan Comparison
| Free $0 | Starter $25/month | |
|---|---|---|
| Features | 7 included | 7+ included |
| Support | Community/Email | Priority Support |
| Branding | Brevo branding | Your branding |
| Best For | Testing platform or very small sending volumes | Growing businesses with consistent email needs |
Frequently Asked Questions
01 Is Brevo free?
Yes, Brevo offers a freemium plan with 7 core features included. However, there are limits on emails, contacts that may require upgrading.
02 What's included in Brevo's free plan?
Brevo's free plan includes: 300 emails per day, Unlimited contacts, Email campaigns, Transactional emails, SMS campaigns, and 2 more features. Key limits include Emails: 300/day (9,000/month), Contacts: Unlimited, Users: Unlimited.
03 What's NOT included in Brevo's free plan?
The free plan excludes: 20,000 emails/month, No daily sending limit, No Brevo logo, Basic reporting & analytics, Email support. You'll also have Brevo branding and limited support options.
04 When should I upgrade from Brevo's free plan?
Consider upgrading when: you hit user or storage limits, need features like 20,000 emails/month or No daily sending limit, require premium support, or want to remove branding. The cheapest paid plan starts at $25/month.
05 Is Brevo's free plan really free forever?
Yes, Brevo's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.
Get Brevo pricing updates
We'll notify you when pricing changes or new free features are added.